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The Science of Scaling: channel trailer and show overview
Executive overview
The Science of Scaling is a YouTube channel covering how high-growth companies really grow. It features three show formats: a masterclass on sales training, founder stories, and an embedded producer going through sales onboarding.
Raw, behind-the-scenes content beats polished theory.
Show formats
- First Show (masterclass): critiques common sales training failures, e.g. product-dumping on reps
- Stories of Scale: 12-hour sessions with fast-growing founders documenting day-to-day realities
- Producer-goes-sales: Peyton joins a sales team, tracking confusion and progress in real time
Channel premise
- Honest, messy side of building — no scripts, no sanitised frameworks
- Real stories from real people who have scaled companies
- Viewer questions answered in comments; new videos every Thursday
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