Five PPC strategies to improve campaign ROI
Neil Patel
March 6, 2023
- Remarketing visitors are 70% more likely to buy than cold audiences.
- Transfer learnings across platforms to make every channel more efficient.
- Mobile landing pages need different design, not just a scaled-down desktop version.
Five ways to eliminate wasted ad spend
Neil Patel
March 2, 2023
Paid ads
9
Conversion rate optimisation
7
- 40% of media spend is wasted — here's how to fix it
- Retargeting cart abandoners converts 70% more reliably
- Day-parting stops you paying for ads nobody acts on
Conflict resolution
YouTube
How to resolve workplace upsets through deeper listening
Bill Gallagher
February 28, 2023
Conflict resolution
9
Communication
7
- Every complaint hides a violated value — find it to resolve conflict
- Stop arguing positions; get curious about what the other person cares about
- Naming the unspoken virtue shifts adversarial dynamics almost immediately
Add the current year to your title tags for a quick traffic lift
Neil Patel
February 25, 2023
- One title tag edit takes five minutes and drives 5–6% more traffic.
- Only works for educational content where recency matters to searchers.
- Do it annually — and update the post body to match the new year.
Community building
YouTube
How the EOS Implementer Community turns competitors into collaborators
EOS Worldwide
February 23, 2023
- Entrepreneurship is lonely — this community directly solves that.
- Competitors freely share honest answers and take each other's calls.
- Shared mission replaces rivalry with connection built on genuine care.
Six practices for building a leadership team that gets results
EOS Worldwide
February 21, 2023
Management
9
Business operating systems
8
Processes & SOPs
5
- Every person needs a number — no scorecard means no winning.
- Solve issues at the root once; never revisit the same problem.
- 90-day priorities keep teams focused without losing sight of the vision.
How to Optimize TikTok for SEO in Four Steps
Neil Patel
February 20, 2023
- 40% of Gen Z users now prefer TikTok over Google for search.
- Competitive Google keywords face far less competition on TikTok.
- Low-engagement videos suppress ranking across your entire TikTok account.
Speak your customers' language to improve marketing results
Neil Patel
February 18, 2023
Copywriting
9
Retention & loyalty
6
- Casual email subject lines dramatically outperform formal, title-cased ones
- Live chat drove 33% of sales for a $2B company
- Matching your customer's voice builds trust and word-of-mouth
Conversion rate optimisation
YouTube
How to use customer surveys to boost conversions
Neil Patel
February 16, 2023
Conversion rate optimisation
9
Customer discovery
7
Retention & loyalty
6
- 100+ survey responses needed for reliable, actionable feedback.
- Ask customers in real time — response rates and candour are higher.
- Survey findings fuel personalised upsells that compound revenue per customer.
Six ways to improve your Amazon product listing SEO
Neil Patel
February 13, 2023
- Amazon ranks products on sales velocity and keyword mastery, not ad spend
- Titles must match packaging and hit 60–80 characters to avoid ranking penalties
- Six images plus one video is the listing quality target on Amazon
Carousel ads: the low-effort social tactic with outsized ROI
Neil Patel
February 9, 2023
Social media
9
Conversion rate optimisation
7
- Carousel ads drive 72% higher CTR than single-image ads.
- Mixed image-and-video carousels push engagement to 2.33%.
- Sell inside the ad so clicks arrive as buying decisions.
Compliance & regulation
YouTube
Form 941 and Form 1040-ES: quarterly tax filing explained
HR Party of One
February 7, 2023
Compliance & regulation
8
Accounting basics
6
- Form 941 is for employers; 1040-ES is for the self-employed.
- Estimated tax covers income with no employer withholding.
- Missing quarterly deadlines triggers IRS penalties.
Six Instagram story tactics that drive immediate website traffic
Neil Patel
February 6, 2023
Social media
9
Growth hacking
6
- Swipe-up stories send instant traffic without touching your SEO.
- 33% of the most-viewed Instagram stories come from businesses.
- UGC in stories outperforms branded content — 93% of marketers agree.
Use trending topics to outrank competitors with Semrush
Semrush
February 6, 2023
SEO
8
Content marketing
7
- Publishing trending content faster than rivals drives higher rankings.
- Semrush surfaces trending topics before your competitors find them.
- Speed to publish is the edge that puts you top of search.
Business operating systems
YouTube
EOS: a simple operating system that aligns an entire business
EOS Worldwide
February 3, 2023
Business operating systems
10
- Simplicity is why EOS spreads through a whole company
- One shared plan from core values to 10-year horizon
- Rocks cascade quarterly priorities down the organisation