TK Kader
About this creator
TK Kader focuses on SaaS growth, founder strategy, product-market fit, and practical lessons for scaling subscription software companies.
Why they're in the library
Included for practical guidance on SaaS growth, founder strategy, product-market fit, and practical lessons for scaling subscription software companies.
Showing 238 digests for TK Kader.
Three principles for building a massive SaaS business selling to SMEs
TK Kader
July 10, 2022
Business models
8
B2B sales
7
Product-market fit
6
SME buyers are too busy to demo — go product-led instead
High churn is inevitable; upgrade paths determine if math works
Generic messaging is invisible in a crowded SME market
Three mistakes founders make with ideal customer profiles
TK Kader
July 3, 2022
Niche selection
9
Customer discovery
5
Most ICPs fail because they're wish lists, not data-backed decisions.
Too broad or too narrow — finding the sweet spot is a deliberate skill.
ICP must feed a live cycle: messaging, testing, iteration — not a one-time doc.
Content marketing
YouTube
Three core marketing principles for early-stage SaaS founders
TK Kader
June 26, 2022
Content marketing
9
Growth hacking
8
Conversion rate optimisation
6
Why buyers need 7 touches before acting — and how to get there
Out-teach competitors instead of trying to outspend them
Referral marketing moves prospects 10x faster than cold outreach
Three principles to build a scalable SaaS go-to-market strategy
TK Kader
June 19, 2022
Niche selection
9
Content marketing
8
Vision & mission
5
Why skipping strategy and starting with activities kills GTM results
ICP specificity is the multiplier for every downstream GTM action
The Broadway show: consistent weekly activity beats random execution
Three principles for building your first SaaS business
TK Kader
June 12, 2022
Niche selection
9
Product-market fit
7
Start micro: niche scope gets traction faster than building big.
Market urgency matters more than how good your product is.
Domain knowledge in your target market dramatically raises success odds.
SaaS pricing strategy: three principles to raise prices and accelerate growth
TK Kader
June 5, 2022
Pricing strategy
9
Pricing psychology
6
Low prices signal low value — most SaaS founders are actively hurting themselves.
Structure pricing across packaging, price point, and terms before touching numbers.
Lead every pricing conversation with the buyer's ROI, not the feature list.
How to build and deploy an effective SaaS go-to-market manifesto
TK Kader
May 29, 2022
Vision & mission
9
Branding
7
Pitching investors
5
Why treating your manifesto as a checkbox kills go-to-market results
Chasing multiple manifestos sets early-stage founders up for failure
Deploying your manifesto as ads, lead magnets, and sales decks multiplies impact
Cash flow management
YouTube
Three principles for SaaS founders navigating a market downturn
TK Kader
May 22, 2022
Cash flow management
9
Resilience & grit
8
Long-term planning
6
No good or bad markets — only good and bad bets
Cut vendors 20% before touching headcount or go-to-market
SMB and solo customers churn first; map renewals now
When to call yourself CEO: a three-stage framework for founders
TK Kader
May 15, 2022
Management
8
Identity & self-belief
6
Calling yourself CEO too early is a distraction, not a signal of leadership.
Your sacred cow — the function you never hire for — will hold the company back.
CEO's job is recruiting people better than you, not being the best yourself.
Three principles for validating a SaaS idea before building
TK Kader
May 8, 2022
Business models
9
Product-market fit
6
Prospecting & outreach
6
Domain knowledge in a specific market predicts success more than the idea.
Three SaaS product types have a clear value hierarchy — pick the right one.
Ask for money on day one to separate real demand from polite interest.
How to build an effective Ideal Customer Profile for SaaS growth
TK Kader
May 1, 2022
Niche selection
9
Growth hacking
5
Multiple ICPs mean no ICP — commit to one or fail to focus
Think 'initial' customer profile, not total addressable market
Win rate, churn, and urgency reveal where the real heat is
Conversion rate optimisation
YouTube
Three principles for a healthy B2B SaaS go-to-market strategy
TK Kader
April 24, 2022
Conversion rate optimisation
8
Niche selection
6
Conversion rates between funnel stages reveal what revenue hides
High activity without differentiation produces consistent underperformance
Iterating on ICP, message, and execution compounds growth over time
How to pivot a SaaS startup: three principles for doing it right
TK Kader
April 17, 2022
Pivoting
9
Product-market fit
6
Three pivot types — zoom-in, customer need, segment — determine everything.
Test with an MVP before committing; rebuilding everything wastes months.
Go-to-market conversations reveal what to pivot to before product does.
Product-market fit
YouTube
Three principles for reaching product-market fit in SaaS
TK Kader
April 10, 2022
Product-market fit
9
Niche selection
6
User surveys lie — only payment reveals real demand
Market choice drives product decisions, not the other way around
Recency bias kills iteration; measure experiments over time
Three B2B SaaS channels that consistently generate quality leads
TK Kader
April 3, 2022
Growth hacking
9
Prospecting & outreach
6
Niche selection
5
LinkedIn's organic reach still outperforms paid channels for B2B buyers
Webinars build trust at scale without ad spend
All three channels compound when aimed at the same ICP simultaneously