TK Kader
About this creator
TK Kader focuses on SaaS growth, founder strategy, product-market fit, and practical lessons for scaling subscription software companies.
Why they're in the library
Included for practical guidance on SaaS growth, founder strategy, product-market fit, and practical lessons for scaling subscription software companies.
Showing 238 digests for TK Kader.
AI strategy & adoption
YouTube
How to build a winning B2B SaaS company in the AI platform shift
TK Kader
March 12, 2023
AI strategy & adoption
9
Business models
8
Competitive analysis
6
AI resets the playing field — startups can now challenge entrenched SaaS giants.
A fourth system type — intelligence layer — is where the next billion-dollar companies get built.
Custom-trained models on enterprise data create moats incumbents can't replicate top-down.
How to build a high-converting B2B lead generation funnel
TK Kader
March 5, 2023
Funnels
10
Content marketing
7
Conversion rate optimisation
6
Download volume is a vanity metric — activation rate is what matters
Both conversion rate and activation rate must exceed 20% to work
A manifesto moves buyers to act; a lead magnet just informs
B2B SaaS go-to-market strategy: three principles to diagnose the right approach
TK Kader
February 26, 2023
Niche selection
9
Growth hacking
8
Business models
6
Running tactics without a strategy is why most SaaS growth stalls
Your ICP is who will buy now, not your total addressable market
One mastered channel beats random activity across many channels
Cash flow management
YouTube
Burn rate explained: definition, calculation, and optimisation for SaaS founders
TK Kader
February 19, 2023
Cash flow management
10
Unit economics
6
Burn rate is cash in minus cash out — not revenue, not invoices.
Bootstrappers underspend on growth; VC-backed founders overspend without ROI.
A 13-week cash flow forecast clarifies runway and forces smarter trade-offs.
Customer discovery
YouTube
How to start a SaaS company: three steps before writing code
TK Kader
February 12, 2023
Customer discovery
9
Niche selection
7
Growth hacking
6
Start with market, not code — most founders get this backwards.
Build a mailing list and real conversations before building anything.
Only a credit card swipe proves your market thesis is correct.
Revenue-based financing as a non-dilutive growth path for SaaS founders
TK Kader
February 10, 2023
Fundraising & VC
9
Bootstrapping
7
Long-term planning
6
Skip early funding rounds and keep 40%+ more equity
Repay with a revenue royalty — no board seat, no dilution
Best entry point: $2–15M ARR with improving unit economics
Closing techniques
YouTube
Seven elements of a persuasive SaaS product demo
TK Kader
February 5, 2023
Closing techniques
9
Product-market fit
7
Copywriting
6
Start mid-action — skip setup and show the core product loop first.
Separate the user experience from the manager's ROI view.
Naming the cost of inaction inside the demo is a high-leverage close.
Six-step go-to-market plan for SaaS founders
TK Kader
January 29, 2023
Business models
9
Branding
8
Prospecting & outreach
6
Strategy before execution: why skipping this wastes your runway
The manifesto: one document that drives messaging, sales, and fundraising
5X pricing can increase win rates, not hurt them
AI strategy & adoption
YouTube
Seven AI SaaS business ideas using the GPT-3 API
TK Kader
January 22, 2023
AI strategy & adoption
9
Business models
7
Prompt engineering
6
The moat is your prompts and training data, not the model itself.
Fine-tuning GPT-3 on proprietary data compounds your competitive advantage over time.
Seven concrete SaaS categories — from email automation to content personalisation — are buildable today.
How Fitbots tripled leads and broke into North America with founder-led GTM
TK Kader
January 19, 2023
Case studies
9
Growth hacking
7
Niche selection
6
Same GTM motion doesn't work in a new geography — messaging must change
Free trials grew from 22 to 103 per quarter in one year
Coaching baked into the product makes OKR software sticky and defensible
Long-term planning
YouTube
Ten mistakes first-time SaaS founders make and how to avoid them
TK Kader
January 15, 2023
Long-term planning
8
Hiring & recruitment
7
Processes & SOPs
6
Go-to-market must start in parallel with product, not after.
An empty seat beats a low performer who drags the team down.
Map every customer touchpoint from day one — renewals shouldn't surprise you.
How Splasheo pivoted product and kickstarted growth in seven months
TK Kader
January 12, 2023
Niche selection
9
Pivoting
8
Product-market fit
6
A vague ICP makes every downstream decision — product, messaging, targeting — wasted effort.
Narrowing to a follower-count sweet spot made LinkedIn targeting immediately actionable.
Pivoting to mobile-first short video required tweaks, not a rebuild, and restarted growth.
AI strategy & adoption
YouTube
Three SaaS opportunities built on AI doing the work for you
TK Kader
January 8, 2023
AI strategy & adoption
9
Business models
8
Roadmapping
5
SaaS 3.0 shifts from showing you answers to acting for you
Domain-specific AI beats general models for niche SaaS plays
The self-updating CRM that listens to your calls is the big money idea
How Goldcast grew from pre-seed to $40M: six GTM principles
TK Kader
January 5, 2023
Case studies
9
Content marketing
7
Niche selection
6
Start go-to-market before the product is ready — it de-risks everything.
Under-investing in product marketing stalled growth more than any other mistake.
Community and events compound slowly — quitting early is the most common error.
Why founders must lead sales and marketing to reach $3M ARR
TK Kader
January 1, 2023
Niche selection
8
B2B sales
8
Content marketing
7
Outsourcing go-to-market before $3M ARR is where most startups die
Only founders can decode early customer signals and close the market-product loop
ICP, manifesto, and a consistent Broadway show are the three required building blocks