TK Kader
About this creator
TK Kader focuses on SaaS growth, founder strategy, product-market fit, and practical lessons for scaling subscription software companies.
Why they're in the library
Included for practical guidance on SaaS growth, founder strategy, product-market fit, and practical lessons for scaling subscription software companies.
Showing 238 digests for TK Kader.
How to start a SaaS business from nothing using three principles
TK Kader
October 8, 2023
Business models
9
Product-market fit
8
Niche selection
6
Why starting with a services business beats jumping straight into SaaS
Domain knowledge from serving clients is your unfair product-market fit advantage
Build market conviction first — product last — to launch into paying customers
A three-step go-to-market framework for scaling SaaS
TK Kader
October 1, 2023
Funnels
8
Business models
7
B2B sales
5
Why your GTM strategy must be an iterative loop, not a document
Two metrics — activation rate and conversion rate — drive every decision
Validate with organic channels before committing capital to paid scale
Three B2B SaaS sales funnel strategies that actually work
TK Kader
September 24, 2023
Funnels
9
Prospecting & outreach
7
Content marketing
6
Weak messaging kills every channel — fix it before scaling tactics.
Turn cold outbound prospects into warm inbound leads via retargeting.
Referrals, inbound, outbound each work — but only with the right ICP.
Product-market fit
YouTube
Three stages every SaaS founder must navigate to reach $1M ARR
TK Kader
September 17, 2023
Product-market fit
10
Long-term planning
8
B2B sales
6
Only 4% of SaaS companies reach $1M — here's why.
Outsourcing go-to-market before $1M almost always fails.
One ICP, one message, one channel is what breaks through.
Customer discovery
YouTube
How to validate a SaaS product idea before writing code
TK Kader
September 10, 2023
Customer discovery
9
Niche selection
7
Product-market fit
6
Starting with product instead of market is why most SaaS founders fail.
Talk to 100 target customers before writing a line of code.
Your solution must be 10X better than whatever customers use today.
Building a data-backed go-to-market strategy for SaaS founders
TK Kader
September 3, 2023
Funnels
8
Growth hacking
7
Market research
6
Five sequential metrics pinpoint exactly which GTM layer is broken.
Test one channel and one lead magnet before scaling anything.
Scaling before validation wastes cash and hides what's actually wrong.
Content marketing
YouTube
SaaS go-to-market strategy: using the 95/5 rule as an advantage
TK Kader
August 27, 2023
Content marketing
8
Market research
7
Growth hacking
5
Only 5% of your market is ready to buy at any moment
Educating the 95% now means they buy from you later, not a competitor
Consistent weekly GTM activity beats one-off campaigns every time
Sales systems & CRM
YouTube
Pipeline coverage equation: how much pipeline does your SaaS need?
TK Kader
August 20, 2023
Sales systems & CRM
9
Unit economics
7
Growth hacking
5
Most SaaS growth problems are a maths failure, not a product failure.
Divide revenue target by win rate, then by ACV, to get exact opportunity count.
Split that opportunity target across inbound, outbound, and referrals to act on it.
Seven AI SaaS ideas for salespeople using the MGP framework
TK Kader
August 13, 2023
Business models
9
Customer discovery
7
Prospecting & outreach
6
Build product last — validate market and jobs-to-be-done first.
Seven concrete AI SaaS ideas mapped to a salesperson's daily workflow.
Dead deals, lost prospects, and pre-call research are the biggest gaps CRM ignores.
Three SaaS pricing strategies to increase MRR
TK Kader
August 6, 2023
Pricing strategy
10
Pricing psychology
6
Being the cheapest option actively loses deals in B2B SaaS.
Annual contracts cut churn and front-load cash for reinvestment.
Pro tiers and paid onboarding raise ACV without changing win rates.
SaaS go-to-market strategy: three principles to drive growth
TK Kader
July 30, 2023
Niche selection
9
Content marketing
8
Skipping ICP and positioning makes every marketing activity scattered and ineffective.
A manifesto PDF doubles as a lead magnet that anchors all sales and marketing.
Consistent inbound, outbound, and referral channels compound faster than chasing trends.
Eight SaaS lead generation tactics and how to prioritise them
TK Kader
July 23, 2023
Growth hacking
9
Prospecting & outreach
6
Start with referrals — fastest feedback, lowest effort, highest trust.
Doing all eight at once guarantees weak results across all of them.
A FedEx envelope gets a 99% open rate — still beats email cold.
Three go-to-market tools to mobilize a SaaS growth flywheel
TK Kader
July 16, 2023
Funnels
9
Sales systems & CRM
7
Retention & loyalty
6
Referral pipeline converts at 2x win rate — and most founders ignore it
One tool turns your ICP and manifesto into a live landing page in 90 seconds
Product-led vs sales-led determines which conversion tool you should use
Seven AI copilot opportunities hiding in plain sight for SaaS founders
TK Kader
July 9, 2023
Business models
9
AI strategy & adoption
8
Product-market fit
6
History predicts AI winners: build for whoever bought most in SaaS 1.0.
Seven executive roles — CEO to CHRO — each need an AI-native copilot.
Same idea, different segment = different product, different billion-dollar company.
Pitching investors
YouTube
Three go-to-market slides every SaaS pitch deck needs
TK Kader
July 2, 2023
Pitching investors
9
Fundraising & VC
6
Put your traction slide first — it reframes everything as evidence, not theory.
Show channel-level yield: leads in, pipeline out, revenue produced.
Tie your funding ask directly to projected growth from proven channels.