Startups For the Rest of Us
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Startups For the Rest of Us is a practical podcast for bootstrapped founders building software businesses without venture backing.
Why they're in the library
Included for clear, credible perspective as practical podcast for bootstrapped founders building software businesses without venture backing.
Showing 306 digests for Startups For the Rest of Us.
How a million-dollar agency founder quit consulting to build a SaaS
Startups For the Rest of Us
October 27, 2020
Case studies
9
Business models
7
Pricing strategy
6
- Agency cash flow makes it nearly impossible to prioritise a side SaaS
- Letting go of the whole team was the only way to go all-in
- Granular pricing increments eliminated upgrade friction and accelerated growth
How Gather navigated the early COVID-19 pandemic as a bootstrapped SaaS
Startups For the Rest of Us
October 22, 2020
Case studies
9
Bootstrapping
8
Niche selection
6
- Going upmarket before a recession saved them from mass churn
- Pandemic paradoxically reduced personal anxiety about their cash crunch
- Remote work wave turned a struggling pipeline into real enterprise deals
Profit sharing, stock options, and equity for bootstrapped startups
Startups For the Rest of Us
October 20, 2020
Bootstrapping
9
Equity & cap tables
7
- Equity grants trigger tax bills and K-1s — scale poorly beyond co-founders.
- Stock options only pay out at a liquidity event most bootstrappers never plan.
- A 10–20% profit sharing pool aligns daily incentives without needing an exit.
Gather hits $8K MRR and navigates the move up market
Startups For the Rest of Us
October 15, 2020
Pricing strategy
9
Niche selection
8
B2B sales
7
- Raising prices repeatedly with zero pushback confirms the right market.
- Higher-priced customers churn less and require less support.
- Cash burn is the founders' biggest fear despite record growth.
LinkedIn ads strategy for SaaS founders targeting agile teams
Startups For the Rest of Us
October 13, 2020
Paid ads
10
Funnels
7
Conversion rate optimisation
5
- LinkedIn ads work best for B2B SaaS with LTV above 10K and niche targeting.
- SAFE program consultants, scrum masters, and engineering managers are high-value prospects.
- Content-first offers outperform direct demo requests; expect $1-2K minimum budget per campaign.
Raising prices and going up-market: inside Gather's risky transition
Startups For the Rest of Us
October 8, 2020
Pivoting
9
Business models
8
Pricing strategy
7
- Doubling prices while inbound conversion rate halved simultaneously
- Cold email replaced lost leads in just six weeks of outbound sales
- Why $50–$150 per customer leaves you stranded between two broken models