Retention & loyalty

YouTube

Automating customer success touch points with no-code tools

Rob Walling April 25, 2022

---

Retention & loyalty 9

Automation & tools 8

No-code & low-code 6

• Most founders do zero proactive customer success — automation fixes that.
• Five no-code recipes from demo nurture to canceled-account reactivation.
• Behavior-based segmentation unlocks loyalty campaigns, swag, and survey automation.

Read more →

Prospecting & outreach

YouTube

No-code cold outreach: tools and workflow for B2B SaaS

Rob Walling March 28, 2022

---

Prospecting & outreach 10

AI tools & automation 8

Copywriting 6

• A three-stage no-code stack for prospecting, emailing, and managing replies
• Short, human emails that start conversations outperform long sales pitches
• Podcast outreach gets 20% replies; sales cold email averages around 5%

Read more →

Retention & loyalty

YouTube

Five core activities of a SaaS customer success manager

Rob Walling March 23, 2022

---

Retention & loyalty 9

Processes & SOPs 6

• Churn kills SaaS — CS exists to stop it proactively.
• Onboarding is the single highest-leverage retention activity.
• Retention is every department's job, not just CS.

Read more →

Bootstrapping

YouTube

How to start a SaaS business with no money

Rob Walling March 21, 2022

---

Bootstrapping 9

Business models 8

Content marketing 6

• No revenue means no business — customers come before code
• Non-developers can use no-code tools or manual delivery to start
• The stair step method lets you self-fund SaaS without luck

Read more →

SEO

YouTube

Building a programmatic SEO content operation with no-code tools

Rob Walling March 14, 2022

---

SEO 9

Automation & tools 8

AI tools & automation 6

• Validate a content type with 3 articles before scaling to hundreds
• A single Airtable database auto-generates 429 ranked pages via Webflow
• Audience-led vs product-led: two distinct approaches to finding SEO topics

Read more →

Unit economics

YouTube

Six SaaS metrics every founder should track and optimise

Rob Walling March 9, 2022

---

Unit economics 9

Business models 7

Growth hacking 6

• A six-metric framework: three to minimise, three to maximise.
• Churn has two distinct phases — onboarding and product-market fit.
• Expansion revenue is the cheat code inside the SaaS cheat code.

Read more →

Growth hacking

YouTube

Early-stage SaaS marketing: how to find your first customers

Rob Walling February 28, 2022

---

Growth hacking 9

Partnerships 7

• Pre-PMF marketing fails because too many variables are unknown simultaneously
• Start with your inner network before cold audiences — they convert far better
• Non-scalable tactics (AppSumo, Product Hunt) must fund your search for scalable ones

Read more →

Pricing strategy

YouTube

How to run an AppSumo lifetime deal for early-stage SaaS

Rob Walling February 28, 2022

---

Pricing strategy 8

Business models 7

Processes & SOPs 6

• Lifetime deals only work if your marginal support cost is near zero
• DocSketch netted $41k from 2,799 buys with a 10% refund rate
• Viral components and SMB reach can outweigh the no-recurring-revenue trade-off

Read more →

Content marketing

YouTube

Turning product documentation into a SaaS lead generation channel

Rob Walling February 28, 2022

---

Content marketing 9

SEO 8

Conversion rate optimisation 7

• Documentation pages already drive trials — most founders just don't know it.
• Adding a CTA button to existing docs can lift conversions by 10–50% instantly.
• Weekly Q&A sessions turn prospects into customers using your existing user base.

Read more →

Influencer & partnerships

YouTube

Partnership marketing for early SaaS traction without paid acquisition

Rob Walling February 28, 2022

---

Influencer & partnerships 9

Business models 6

Prospecting & outreach 5

• Find partners whose customers hit a wall only your product removes
• LexGo generated ~$4k MRR from referrals by integrating into complementary SaaS
• Closing a partnership means nothing — activation through shared content is everything

Read more →

Growth hacking

YouTube

How Derrick Reimer reached number two on Product Hunt with SavvyCal

Rob Walling February 28, 2022

---

Growth hacking 9

Case studies 7

Niche selection 6

• The newsletter feature drove twice the traffic of launch day itself.
• Wait until you have real customers before posting — not just friends.
• Decouple your main launch from Product Hunt by weeks or months.

Read more →

No-code & low-code

YouTube

No-code tools for SaaS founders: definitions, trade-offs, and predictions

Rob Walling February 28, 2022

---

No-code & low-code 9

Automation & tools 6

MVP & prototyping 5

• No-code shifts where developer time goes, not whether it's needed.
• Silent failures and poor error handling make no-code brittle at scale.
• Validate with no-code first — then recruit a developer once proven.

Read more →