Matthew Volkwyn
About this creator
Matthew Volkwyn focuses on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Why they're in the library
Included for practical guidance on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Showing 166 digests for Matthew Volkwyn.
What separates elite copywriting from AI-generated slop
Matthew Volkwyn
August 5, 2025
Copywriting
9
AI tools & automation
7
Niche selection
6
AI produces the same angles when everyone feeds it the same inputs
Original ideas beat polished words — AI can't source what markets haven't heard yet
The real copywriting money is outside the guru bubble entirely
Prospecting & outreach
YouTube
Four types of high-paying copywriting clients
Matthew Volkwyn
July 31, 2025
Prospecting & outreach
9
Niche selection
7
Why most copywriters stay broke by targeting the wrong clients
Agencies accelerate careers faster than going solo from the start
Personal brands pay best — and their social content is pre-approved copy
Prospecting & outreach
YouTube
How a 17-year-old closed $10k copywriting clients from scratch
Matthew Volkwyn
July 29, 2025
Prospecting & outreach
9
Copywriting
8
Identity & self-belief
7
Caring about the client's business beats faking authority every time
AI can't find your core marketing message — only deep market knowledge can
Ask clients their definition of success; it's rarely just revenue
Productivity & habits
YouTube
Two daily habits that take copywriters to $10K a month
Matthew Volkwyn
July 24, 2025
Productivity & habits
10
Prospecting & outreach
8
Identity & self-belief
6
Morning productivity routines actively delayed income growth.
Writing copy daily for clients and target businesses compounds skill fast.
One hour daily on client acquisition doubled income within two months.
How copywriters stay valuable and get clients in the age of AI
Matthew Volkwyn
July 22, 2025
Copywriting
10
AI tools & automation
8
AI homogenises copy — the writer who skipped AI won the job.
The WRITENOW framework: eight steps most AI-dependent writers skip entirely.
Obsessive spec study of ideal clients closes more deals than cold outreach.
Prospecting & outreach
YouTube
Seven steps to closing a $5K/month copywriting retainer
Matthew Volkwyn
July 17, 2025
Prospecting & outreach
9
Resilience & grit
7
Retention & loyalty
6
Target only seven-figure businesses with proven offers, funnels, and traffic.
Positioning is reputation — every interaction compounds over time.
The close is the start; retention requires tracking results and staying visible.
Copywriting craft, AI limitations, and the discipline behind A-list copy
Matthew Volkwyn
July 15, 2025
Copywriting
10
AI tools & automation
7
Writing one headline is pathetic — A-listers write 85 before warming up.
Address objections while they're still concerns, before they harden into beliefs.
AI can reach 80–90% of a draft; the last 10–20% requires human judgment.
Prospecting & outreach
YouTube
Five ways copywriters get clients through referrals
Matthew Volkwyn
July 10, 2025
Prospecting & outreach
8
Retention & loyalty
6
Ask for a referral only after delivering a client's defined win
Team colleagues — not just clients — are your most reliable referral source
Becoming the referrer first creates reciprocity that brings clients to you
From copywriter to offer owner: lessons from a $10M cold-traffic marketer
Matthew Volkwyn
July 8, 2025
Niche selection
8
Resilience & grit
7
Growth hacking
6
Most copywriters never launch offers because they won't risk their own money.
Outside the guru bubble, massive operators barely use copywriting at all.
Top copywriters in the cold-traffic world earn $100K/month in royalties.
Identity & self-belief
YouTube
How to scale copywriting income from $10k to $25k per month
Matthew Volkwyn
July 3, 2025
Identity & self-belief
9
Pitching investors
7
Pricing strategy
5
Ego, not skill, is why most copywriters stall at $10k/month.
Invest minimum 10% of income in biz dev — treat it as a tax.
Top-1% income requires rejecting 'good enough' as a daily choice.
Content marketing
YouTube
How direct response copywriters can build and scale YouTube channels
Matthew Volkwyn
July 1, 2025
Content marketing
10
Copywriting
8
AI tools & automation
6
Copywriters already have the skills — the gap is a mindset shift.
Content market fit is the prerequisite before scaling video quality.
YouTube builds authority and shortens sales cycles even without virality.
Resilience & grit
YouTube
The hidden challenges of freelance copywriting and how to survive them
Matthew Volkwyn
June 27, 2025
Resilience & grit
9
Outsourcing & delegation
6
Burnout hits almost every copywriter — fitness and boundaries are the fix.
Reliable client acquisition solves most dark sides at once.
Imposter syndrome fades fastest inside a community of working peers.
Email copywriting and marketing masterclass with Troy Ericson
Matthew Volkwyn
June 24, 2025
Email marketing
9
Prospecting & outreach
7
Outsourcing & delegation
5
Clients forget your results at 4–6 months — you must resell monthly.
Don't scale before $50K/month; compound delivery and clients first.
Most price objections aren't about price — fix what happened earlier.
Pitching investors
YouTube
How to go from zero to $25k per month as a copywriter
Matthew Volkwyn
June 19, 2025
Pitching investors
10
Copywriting
8
Pricing strategy
7
Three distinct phases, each with a hard income target to hit first
Why cheap clients are the biggest trap preventing income growth
Premium rates require a psychological shift, not just more clients
How to build authority and sell through influence as a copywriter
Matthew Volkwyn
June 17, 2025
Copywriting
10
Branding
6
Authority is permission — these three proofs make audiences grant it instantly
Stop convincing buyers; move them to argue with themselves instead
Sell the event before the product exists, then record it as evergreen content