How I Built This with Guy Raz

About this creator

How I Built This with Guy Raz shares founder stories, company-building lessons, and practical insights from entrepreneurs behind iconic businesses.

Why they're in the library

Included for practical lessons from founder stories, company-building decisions, and candid reflections from entrepreneurs behind iconic businesses.

Showing 222 digests for How I Built This with Guy Raz.

Origin stories

Podcast

Ava DuVernay: building Array from publicist to filmmaker to movement

How I Built This with Guy Raz September 18, 2023


Origin stories 10
Business models 7
Identity & self-belief 6
  • Winning Sundance brought no studio calls — only a Prada short film commission
  • She invented her own distribution network using Black film festivals as infrastructure
  • No Black women directors existed to model a career on, so she only chased making the film

Founder interviews

Podcast

How Steven Udvar-Hazy built the world's largest aircraft leasing empire

How I Built This with Guy Raz September 4, 2023


Founder interviews 10
Business models 8
Bootstrapping 6
  • Losing money running an airline taught him who really profits: the lessor.
  • He brokered $95k in deals as a UCLA student using fake consulting letterhead.
  • AIG's collapse wiped his fortune — he started the same business again the next day.

Founder interviews

Podcast

Max Levchin on building Affirm after PayPal and Slide

How I Built This with Guy Raz June 20, 2022


Founder interviews 10
Business models 8
Bootstrapping 6
  • Why credit cards and payday loans are structurally the same product
  • Personal bad credit embarrassment sparked a billion-dollar fintech idea
  • Building an internal startup incubator to stay engaged at a public company

Founder interviews

Podcast

Ava DuVernay on building Array and changing who gets to make films

How I Built This with Guy Raz June 21, 2021


Founder interviews 10
Business models 7
Identity & self-belief 6
  • Why winning Sundance still didn't open any studio doors
  • Self-distributing films hand-to-hand built the infrastructure for Array
  • Control over distribution matters more than studio approval

Origin stories

Podcast

How Janice Bryant Howroyd built a billion-dollar staffing empire from $1,500

How I Built This with Guy Raz December 28, 2020


Origin stories 10
Identity & self-belief 7
Business models 6
  • From a $1,500 stake to a billion-dollar workforce empire
  • Minority certification unlocked corporate contracts she never knew existed
  • Proprietary technology beat giant incumbents on reporting and speed

Founder interviews

Podcast

How Raegan Moya-Jones built Aden + Anais from a kitchen table to $100M

How I Built This with Guy Raz August 26, 2019


Founder interviews 10
Fundraising & VC 6
  • A product gap spotted in Australia became a $100M US business.
  • Selling controlling interest to investors cost her the company she built.
  • Fired founders recover by letting go of anger, not holding onto it.

Founder interviews

Podcast

How Janice Bryant Howroyd built a billion-dollar staffing empire

How I Built This with Guy Raz December 3, 2018


Founder interviews 10
Outsourcing & delegation 7
Business models 6
  • $1,500 and a Beverly Hills rug shop started a billion-dollar firm.
  • Minority-business certification unlocked contracts she didn't know existed.
  • She built proprietary tech in-house rather than buy off the shelf.

Founder interviews

Podcast

How Brian Scudamore built 1-800-GOT-JUNK into a global franchise

How I Built This with Guy Raz March 5, 2018


Founder interviews 10
Business models 7
Hiring & recruitment 6
  • A $700 truck bought to pay for college became a global franchise.
  • Firing your entire team can be the right — and necessary — move.
  • The wrong president nearly destroyed 20 years of growth in months.

Founder interviews

Podcast

From baby blanket gap to $100M company: Aden + Anais

How I Built This with Guy Raz July 17, 2017


Founder interviews 10
Niche selection 7
Outsourcing & delegation 5
  • An unavailable product in the US became a $100M business
  • Co-founder buyout nearly killed the company in the 2008 recession
  • A royal baby photo crashed the website and sold out global stock

Founder interviews

Podcast

How Brian Scudamore built 1-800-GOT-JUNK from a $700 truck

How I Built This with Guy Raz April 17, 2017


Founder interviews 10
Business models 8
Hiring & recruitment 6
  • A $700 truck and a phone number became a $250M franchise empire.
  • Firing your entire team can be the move that saves the company.
  • The wrong COO nearly bankrupted 20 years of growth in 90 days.

Founder interviews

Podcast

How Steve Case built AOL and brought the internet to America

How I Built This with Guy Raz April 3, 2017


Founder interviews 9
Pivoting 6
Management 5
  • Community, not content, was AOL's real killer app from day one.
  • AOL's decade of obscurity before becoming a household name.
  • Why the Time Warner merger failed despite sound strategic logic.

Founder interviews

Podcast

How Manoj Bhargava built Five-Hour Energy into a category-defining product

How I Built This with Guy Raz March 13, 2017


Founder interviews 10
MVP & prototyping 7
Business models 6
  • A 2-ounce shot beats a 16-ounce can: tiredness and thirst are separate problems.
  • Copycats from Coke, Pepsi, and Red Bull failed — product quality is non-negotiable.
  • Determination beats passion: get up the 21st time, urgency beats planning.

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