Brett Malinowski
About this creator
Brett Malinowski shares founder interviews and operator case studies with a strong focus on branding, creator business models, and practical business growth lessons.
Why they're in the library
Included for practical lessons on founder interviews and operator case studies with a strong focus on branding, creator business models, and practical business growth lessons.
Showing 73 digests for Brett Malinowski.
Founder interviews
YouTube
How Noah Kagan built AppSumo to $80M bootstrapped
Brett Malinowski
February 1, 2024
Founder interviews
9
Bootstrapping
7
Sales systems & CRM
6
Why a $5M product that hit $6.5M ARR was still a mistake
Bootstrapped to $80M: test cheap, double down, never stray from core
The three-tier sales org and affiliate playbook behind the growth
MVP & prototyping
YouTube
How a 19-year-old built a $1.5M AI audio SaaS in seven days
Brett Malinowski
January 30, 2024
MVP & prototyping
9
Growth hacking
8
Pivoting
6
Launching before you're ready into an existing community beats polished cold launches
A cease-and-desist forced a pivot that made the product far more defensible
Distribution is scarcer than code — find the audience before the developer
Work-life balance
YouTube
How to build and launch a no-code SaaS in five steps
Brett Malinowski
January 22, 2024
Work-life balance
9
Resilience & grit
7
Cash flow management
7
Validate with a Figma wireframe before writing a single line of code.
Build your launch audience months before your product is ready.
Product Hunt timing and disguise content accounts drove hundreds of paid users on day one.
No-code & low-code
YouTube
Building a no-code dev agency to $150k/month at age 20
Brett Malinowski
January 18, 2024
No-code & low-code
9
Business models
8
Prospecting & outreach
7
Bubble lets non-technical founders build real software in weeks, not months
Agency cash flow funds a venture studio building micro-SaaS with 5-10x exit multiples
RFPs, employee referrals, and content beat cold outreach for winning enterprise clients
Building a $500k/month cold email empire: course, software, and vertical integration
Brett Malinowski
December 21, 2023
Funnels
9
Closing techniques
8
Business models
7
How selling a $17 course created the market for a $100k/month SaaS
Self-liquidating funnels: turn ad spend into coaching clients at $10,800
Whoever pays most per customer wins — and why back-end offer beats creative
MVP & prototyping
YouTube
How to start a SaaS business with under $5K using no-code tools
Brett Malinowski
December 11, 2023
MVP & prototyping
9
No-code & low-code
8
Business models
7
Validate with a Figma prototype before writing a single line of code
Digital dropshipping: rebrand existing templates and sell with zero engineering
Raising VC too late locks you into a losing position with golden handcuffs
How Media Scaling Drives 150 Million Views for Personal Brands
Brett Malinowski
December 4, 2023
Growth hacking
10
Processes & SOPs
7
Business models
5
Posting 5,000 short clips a month beats running paid ads at scale.
Reaction videos borrowing already-viral content are the most consistent format.
Algorithms use facial recognition — follower count on secondary accounts is irrelevant.
Building productized agencies with creator distribution as an unfair advantage
Brett Malinowski
November 7, 2023
Business models
9
Case studies
6
Pricing strategy
5
One tweet from Ali Abdaal generated $2.5M in MRR interest
Product-audience fit beats audience size every time
Raise zero capital, use free cash flow to compound into more businesses
Founder interviews
YouTube
Whop: Building the everything store for the digital creator economy
Brett Malinowski
October 24, 2023
Founder interviews
10
Business models
7
Product-market fit
6
Software is the only creator product with zero marginal cost per sale
Creators can white-label developer-built software templates — no coding needed
Whop combines Shopify's creator tools with Amazon's marketplace trust layer
Starting a newsletter business with zero upfront cost
Brett Malinowski
October 17, 2023
Growth hacking
9
Business models
8
Pricing strategy
7
Highly engaged small lists earn more than large passive ones
Beehive automates sponsorships — no cold outreach needed
Reddit and lead magnets can grow your list for free
How to build a dropshipping business on TikTok Shop in 2023
Brett Malinowski
October 12, 2023
Social media
9
MVP & prototyping
7
Prospecting & outreach
6
TikTok Shop's affiliate system generates sales with near-zero upfront ad spend.
TikTok's AI targeting outperforms manual audience selection 90% of the time.
Drop shipping is the cheapest way to validate a product before building a brand.
Building and selling a home service business in 19 months
Brett Malinowski
September 25, 2023
Business models
9
Unit economics
8
Case studies
7
Pool routes sell for 8–12x monthly revenue — a built-in exit.
SMMA owners can own the business they're marketing for 5x returns.
Subscription home services beat online businesses for speed to $10k/month.
How Beehiiv reached $500k MRR in 19 months building the newsletter OS
Brett Malinowski
September 12, 2023
Case studies
10
Iteration & feedback loops
8
Growth hacking
7
Why the 'powered by Beehiiv' footer was too valuable to remove despite complaints
The ad network is the real business — programmatic ads across thousands of newsletters
Zero paid growth for 12 months: how strategic investors became early viral users
Building a sales funnel marketing system from scratch
Brett Malinowski
August 30, 2023
Funnels
10
Closing techniques
8
Copywriting
7
Sell outcomes, never features — buyers don't care how it's made.
Lead magnets turn strangers into email subscribers you can convert later.
Three real funnels show exactly how hook, story, offer works in practice.
How two teenagers built a six-figure content automation business on Snapchat
Brett Malinowski
August 20, 2023
Growth hacking
9
Iteration & feedback loops
7
Processes & SOPs
6
Faceless Snapchat shows earned mid-six figures monthly before age 18
Going viral is a learnable skill: read drop-off graphs and iterate every video
Snapchat's gated portal system means less competition and instant monetisation