Ahrefs
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Ahrefs publishes practical SEO and content-marketing education focused on keyword strategy, search visibility, and repeatable organic growth.
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Included for practical education on practical SEO and content-marketing education focused on keyword strategy, search visibility, and repeatable organic growth.
Showing 319 digests for Ahrefs.
Link building for beginners: three proven tactics and the outreach process
Ahrefs
March 18, 2021
Every link earned comes down to a clear value exchange
HARO gets you links from Forbes-level sites with zero cold outreach
Vet 10x more guest post sites than you plan to pitch
What makes a backlink high-quality: five key attributes
Ahrefs
March 17, 2021
A link from a relevant, authoritative page beats dozens of low-quality ones.
Keyword-stuffed anchors look unnatural and can trigger a Google penalty.
Use these five attributes to filter prospects before spending time on outreach.
Three link building strategies: create, buy, or earn
Ahrefs
March 16, 2021
Buying links costs ~$353 each and risks Google penalties
Harder links to earn are more valuable for SEO rankings
Waiting for organic links lets outreach-active competitors pull ahead
On-page SEO: how to optimise a page for a keyword
Ahrefs
March 10, 2021
SEO
10
Content marketing
5
Top pages rank for thousands of keywords, not just one target query.
Analyse competitor content gaps before writing a single word.
Technical fixes — alt text, slugs, internal links — are secondary to intent.
On-page SEO: what it is and what it is not
Ahrefs
March 8, 2021
Keyword stuffing and word counts don't drive rankings anymore.
Top pages rank for ~1,000 keywords without targeting them directly.
Satisfying search intent matters more than any on-page formula.
How to assess keyword ranking difficulty before targeting
Ahrefs
March 5, 2021
A weak SERP — mixed intent, low backlinks — signals an opportunity to exploit.
Your DR needs to match at least one top-ranking site, not all of them.
A specialist site routinely outranks high-DR generalists on topical queries.
How to find keywords for your website using seed keywords and competitors
Ahrefs
March 4, 2021
SEO
9
Content marketing
5
Keyword modifiers reveal search intent and cut 125k results to 30
Competitor top pages surface high-traffic topics your seeds never find
Traffic potential beats search volume as the metric worth optimising for
Understanding search intent with the 3 C's formula
Ahrefs
March 3, 2021
SEO
9
Content marketing
5
Top-ranking results are the best proxy for true searcher intent.
Three dimensions — type, format, angle — decode any SERP fast.
A mixed SERP signals unclear intent; don't create content until resolved.
How to choose SEO keywords using a four-point checklist
Ahrefs
March 2, 2021
Search volume alone is misleading — traffic potential is the reliable metric
Score keywords 1–3 by business value before committing to any topic
Mismatched searcher intent blocks rankings regardless of all other metrics
How to use internal links to rank higher in Google
Ahrefs
February 17, 2021
SEO
10
Automation & tools
5
Internal links pass PageRank freely — no outreach required
Content hubs let every page in a cluster share authority
Three free methods to find missed linking opportunities on any site
Google ranking factors: what actually matters for SEO
Ahrefs
February 3, 2021
SEO
9
Iteration & feedback loops
5
Search intent is the most overlooked ranking factor — match it or fail.
Topical authority beats domain power for niche queries.
Page speed and HTTPS matter far less than most SEOs think.
How to start a career in digital marketing step by step
Ahrefs
January 20, 2021
SEO
7
Business models
6
Content marketing
5
Your own website is the only risk-free digital marketing testing ground
SEO beats ads and social as a starting channel — skills transfer everywhere
Agency job, then freelancing, then consulting: the proven progression path
SEO Content Writing: A Six-Step Framework for Consistent Traffic
Ahrefs
January 6, 2021
SEO
10
Copywriting
7
Content marketing
6
Target topics with proven search demand, not just personal interest.
Match content type and format to search intent before writing a word.
AIDA intro formula hooks readers; data-driven outlines satisfy Google's algorithm.
Using Google Ads data to improve organic SEO performance
Ahrefs
December 16, 2020
Google Ads conversion data reveals which keywords actually drive customers.
Broad match campaigns surface queries no keyword tool has ever indexed.
Test title tags as ad copy before committing them to your pages.
Outsourcing & delegation
YouTube
How to build and outsource an SEO team using a three-step framework
Ahrefs
December 2, 2020
Outsourcing & delegation
9
Processes & SOPs
8
SEO
7
SOPs must come before hiring — document every step in detail first.
Hire specialists per task, not one freelancer for all of SEO.
Kanban boards map SOP steps to columns, keeping remote teams aligned.