Customer experience
YouTube
How to use Net Promoter Score with employees and customers
Cameron Herold
November 5, 2023
Customer experience
8
Processes & SOPs
7
Management
6
- Run NPS across employees, customers, and partners twice a year
- One follow-up question on the thank-you page drives actionable changes
- Ask what people want, implement the top responses — then watch scores rise
Business operating systems
YouTube
How GC Realty used EOS to get the right people in the right seats
EOS Worldwide
November 2, 2023
Business operating systems
9
Case studies
7
Hiring & recruitment
6
- Hiring people you like — not people who fit — stunts growth.
- Quarterly People Analyzer reviews keep core values a real standard.
- Revenue grew from $2.2M to $9.6M after running on EOS.
Content marketing
YouTube
Rethinking the GaryVee content strategy for 2024
GaryVee
November 1, 2023
Content marketing
8
Growth hacking
7
Processes & SOPs
5
- A 35-person team runs Gary's content on 15–60 minutes of his day
- Thousands of archived episodes from 2006–2016 remain a largely untapped asset
- The next TikTok wins by maximising upside variance, not minimising downside risk
AI tools & automation
YouTube
Using AI to build and test an email campaign persona
Joanna Wiebe
November 1, 2023
AI tools & automation
9
Email marketing
7
- ChatGPT simulates a customer persona to review your emails before sending.
- Test specific user behaviours — like hesitation to buy — mid-sequence.
- A/B test email variants through the same persona before any real audience sees them.
Identity & self-belief
YouTube
Entrepreneurial wiring is a feature, not a disorder
Cameron Herold
October 30, 2023
- The traits schools pathologise are exactly what make entrepreneurs effective.
- ADD-style attention isn't broken — it sees everything at once.
- Trusting your own signal over external judgment is non-negotiable.
Four audience-building strategies before any product launch
KeyPersonOfInfluence
October 29, 2023
Funnels
9
Customer discovery
7
- Market size is irrelevant — only your audience size matters
- Surveys and scorecards beat other methods by capturing rich data
- You need 10–20x your target sales count in your audience first
AI strategy & adoption
YouTube
AI-Augmented Workers Outperform Solo Workers on Every Metric
Neil Patel
October 28, 2023
AI strategy & adoption
9
Automation & tools
7
AI tools & automation
6
- BCG study: GPT-4 users beat peers on every performance dimension
- 40% quality gain in under a year of ChatGPT existing
- Human-in-the-loop beats full automation; ad spend analysis is highest ROI use
Founder interviews
YouTube
MicroConf: the YouTube channel for bootstrapped SaaS founders
Rob Walling
October 26, 2023
Founder interviews
8
Bootstrapping
6
- Built for founders ignoring billion-dollar exits, not chasing them
- Weekly tactics, founder interviews, and world-class conference talks
- Rob Walling: multiple SaaS exits, 150+ investments, 20 years building
Four core lessons from Conversion Copywriting 101
Joanna Wiebe
October 25, 2023
Copywriting
9
Conversion rate optimisation
6
- Conversion copy is about engineering a yes, not wordsmithing.
- Voice-of-customer research — not instinct — builds strong value props.
- One page, one goal: every element guides visitors to a single action.
What a new COO should do in the first 90 days
Cameron Herold
October 23, 2023
Management
9
Processes & SOPs
6
- Do nothing for 30 days — observe before you act
- Stress-test every assumption before making a single change
- Early quick wins in month three build credibility for bigger projects
Content marketing
YouTube
What made a TikTok video hit 1 million views
Neil Patel
October 19, 2023
Content marketing
9
Growth hacking
8
- Timing a trend at its peak matters more than the trend itself
- Universal curiosity topics outperform niche content every time
- Authentic live energy and storytelling drive engagement over information
Contracts & agreements
YouTube
What a notice of separation is and when to use one
HR Party of One
October 17, 2023
- Required for both voluntary and involuntary separations, not just firings
- Missing a notice can result in approved unemployment claims you could have contested
- State deadlines vary from 24 hours to 30 days after separation
Paid media is getting harder, not easier — creative is the edge
Neil Patel
October 16, 2023
- Privacy changes killed targeting data — paid ROI is harder than ever.
- Platform AI optimises for its own revenue, not yours.
- Creative strategy is the only edge automation cannot commoditise.
Hiring & recruitment
YouTube
COO compensation in the US: what to actually pay your second in command
Cameron Herold
October 15, 2023
Hiring & recruitment
9
Unit economics
5
- Title inflation makes 'average COO salary' a meaningless number
- Real mid-sized company COOs earn $300k–$450k, not $140k
- Benchmark by company size, role scope, and state — not title
Business operating systems
YouTube
The value of community when adopting EOS in your business
EOS Worldwide
October 12, 2023
Business operating systems
9
Culture building
6
- EOS adoption creates team camaraderie beyond the numbers
- Self-implementing with your visionary builds genuine alignment
- The real ROI is becoming better humans together