Pricing psychology
YouTube
How to charge premium prices by adding perceived value with words
StoryBrand With Donald Miller
April 19, 2019
Pricing psychology
9
Copywriting
6
- Words alone can multiply a product's perceived value for free
- Frame your offer across emotional, social, and philosophical dimensions
- Competitors lose because they sell the product, not the meaning
How to write a website headline that converts visitors
StoryBrand With Donald Miller
April 18, 2019
Copywriting
9
Conversion rate optimisation
8
- Clever website headers cost you customers — clarity wins every time.
- Your header must offer a tangible outcome visitors can grasp instantly.
- If visitors can't see the offer above the fold, you're losing money.
Hiring & recruitment
YouTube
Three qualities to look for when hiring early-stage startup employees
Y Combinator
April 18, 2019
- Hire people you already trust — prior relationship beats credentials.
- Deep specialisation at the early stage constrains your product direction.
- Early employees must flex across design, code, customers, and partnerships.
Customer-Centric "About Us" Pages Convert Better Than Self-Focused Ones
StoryBrand With Donald Miller
April 17, 2019
Copywriting
8
Conversion rate optimisation
7
- Visitors don't care about your history — only their problem.
- Reframe every sentence to answer: how does this serve me?
- Customer-centric bios and copy build trust and drive conversions.
The most important job of a leader: repeat the vision
StoryBrand With Donald Miller
April 16, 2019
Communication
9
Vision & mission
7
- Repeating the vision is a leader's single most important job
- People follow clear leaders more than kind ones
- A vision must open every meeting until everyone has it memorised
Two rules to get more people opening your emails
StoryBrand With Donald Miller
April 15, 2019
Email marketing
9
Copywriting
8
- Vague subject lines get deleted; state a clear benefit or open a story loop.
- Specificity wins: '40% off sale' beats 'it's that time of year again' every time.
- Audit your last 10–15 emails against these two rules and rewrite any that fail.
One Sure-Fire Way to Boost Team Focus at Work
StoryBrand With Donald Miller
April 10, 2019
Management
9
Processes & SOPs
7
- Unproductive thinking silently drains revenue and compounds opportunity cost.
- Weekly 'Big Three' goals submitted to a manager align team focus fast.
- Manager feedback on every submission is what makes the system work.
How to write a tagline that grows your business
StoryBrand With Donald Miller
April 9, 2019
- Clever taglines confuse; clear taglines convert and make money.
- Unclear business name? Your tagline must say what you do.
- State what you do clearly and beat competitors who don't.
COO Alliance: the value of peer learning for operations leaders
Cameron Herold
February 27, 2019
- True peers — not experts — give operators an unfair advantage
- Even the group's founder takes pages of notes at each event
- Mutual help is the core mechanic: members both give and receive
Hiring & recruitment
YouTube
How to lead and manage an Enneagram Type 2 at work
StoryBrand With Donald Miller
November 26, 2018
Hiring & recruitment
9
Outsourcing & delegation
8
Resilience & grit
7
- Type 2s build identity through relationships — it drives everything they do
- Twos take criticism harder than any other Enneagram type
- Affirmation is their core need; you cannot do enough of it
Leading Enneagram Type 9: practical dos and don'ts
StoryBrand With Donald Miller
November 26, 2018
Management
8
Communication
6
- Nines merge with group opinion unless you actively press for their view
- Unhealthy nines lose all sense of self — more atmosphere than person
- Their best roles: conflict negotiation and bridging irreconcilable differences
How to submit your website to Google, Bing, and Yahoo
Ahrefs
September 4, 2018
- Google's URL submission tool was discontinued — sitemaps are now the only way
- One Bing Webmaster Tools submission covers Yahoo automatically
- Use site: operator in Google or Bing to verify a page is indexed
Conflict resolution
YouTube
How a simple job profile comparison resolves COO-founder tension
Cameron Herold
March 28, 2018
- A job profile comparison replaces emotional venting with clarity
- Comparing roles side by side reveals who owns what instantly
- Framing conflict structurally puts you in a constructive position
How to maximise impact in a short presentation
Cameron Herold
March 22, 2018
- Handouts distributed early steal attention from your talk
- Opening questions that make audiences feel stupid lose the room
- Slowing your voice at key moments lands harder than speed
How to run a free giveaway to grow your audience
Noah Kagan
March 14, 2018
Growth hacking
9
Email marketing
6
- Entrants promote your giveaway for you by earning extra entries
- KingSumo lets you run fully functional giveaways for free
- Non-winners are a warm audience — hit them with an offer immediately