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Why every winning CEO names their strategy
Executive overview
Most companies have a strategy but no one can remember it. A named strategy gives every employee a filter for daily decisions. Without a name, the strategy stays in the boardroom.
Name your strategy, then align every action to it.
Why naming matters
- Hubert Joly named Best Buy's turnaround "Renew Blue" — stock went from $11 to $110 over seven years
- Domino's "Hungry for More" doubles as a mnemonic: the word MORE spells out their four strategic pillars
- Zuckerberg names a Meta theme every January — 2023 "Year of Efficiency", 2024 "All in on AI", 2025 "Facebook Original"
- 1-800-Flowers used a single question on signs throughout its facility: "Will it sell more flowers?"
How a named strategy works on the floor
- A leader wandering the floor can ask anyone: "What are you working on — does it align with our strategy?"
- Employees can ask the same question back up to the CEO
- The name becomes a shared decision filter, not a slide deck buried in a shared drive
- It doesn't have to be clever — "Year of Efficiency" is plain and it worked
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