How FGH Security 10x'd revenue in seven years using Scaling Up

Executive overview

FGH Security grew from £3M to £33M in seven years by applying the Scaling Up framework with a coach. Their BHAG, purpose, core values, and culture investment drove compounding growth. They hit their 2025 revenue target early and are now aiming for £1B by 2050.

Clarity of purpose and deliberate culture investment compound faster than strategy alone.

BHAG and purpose

• BHAG: "25 by 25" — £25M revenue by 2025, beaten early
• Purpose: "Keeping people safe" — painted on the side of an RV
• Three core values as phrases, each with a symbol: "Looking after the team," "Giving something back," "Be great today, better tomorrow"

Culture and people investment

• 10% of payroll allocated annually to CPD (training and development)
• Annual fundraising days and team mountain climbs across UK and Europe
• Frontline team of 2,500 empowered to make decisions affecting their own roles

Customer strategy

• Targeted blue-chip, sector-leading brands as anchor clients
• Operates across stadia (Wembley, Anfield, Premier League clubs) and fashion retail (Adidas, JD Sports, Calvin Klein, Tommy Hilfiger)
• Brand-halo effect: top-tier clients attract further premium clients

Culture and momentum

• April Fool's stunt: announced Queen Elizabeth had replaced the Grenadier Guards with FGH Security — widely believed
• Humor and shared experiences used deliberately to bond teams