Six ChatGPT prompts to grow SEO, content, and conversions

Executive overview

Neil Patel shares six specific ChatGPT prompts he uses to drive measurable business growth across conversion optimisation, SEO, and content strategy. The core insight is that prompt quality depends on context: telling ChatGPT your industry, ideal customer, and specific goal produces targeted, actionable output rather than generic advice. Refreshing old content using these prompts consistently outperforms creating new content from scratch in both speed and ROI. Transactional and navigational keywords are the priority because AI overviews are eroding the value of informational search traffic.

Conversion rate optimisation

• Feed ChatGPT your product page and goal; it surfaces friction points, CTA tweaks, and layout adjustments.
• ChatGPT excels at generating text variations to A/B test on pages.
• Small usability complaints from a few users signal problems affecting many more silent visitors.
• ChatGPT can identify and resolve those silent usability issues within minutes.

SEO site audit

• Provide your URL, target keywords, and industry so ChatGPT can tailor feedback against your actual competitors.
• SEO difficulty varies enormously by vertical; a prompt without industry context produces generic, low-value advice.
• Run the audit page by page, then repeat across all language versions of the site.
• Multilingual optimisation (e.g. English and Spanish hreflang in the US) unlocks a large, often-overlooked revenue segment.

Audience-specific content ideation

• Define your ideal customer precisely — company size, role, sophistication — before asking for content ideas.
• Content targeting the wrong audience generates traffic but no conversions.
• Specificity in the prompt shifts ChatGPT from generic topic lists to ideas that resonate with buyers.

Refreshing old content

• Google Search Console data shows older posts steadily losing traffic — these are the highest-leverage pages to fix.
• A refresh prompt rewrites declining content to fill gaps and match your original tone.
• Updating existing pages is faster, cheaper, and often more effective than publishing new ones.

Keyword research by intent

• Ask ChatGPT to categorise keywords as informational, transactional, or navigational.
• Informational keywords are increasingly absorbed by AI overviews; transactional and navigational keywords still drive revenue.
• Visitor-to-buyer conversion rates are materially higher for transactional and navigational queries.

Internal linking and citations

• ChatGPT can map new content to relevant internal pages and suggest authoritative external sources to cite.
• Internal links distribute page authority and make it easier for Google to crawl the site.
• Citing credible sources supports Google's E-E-A-T framework, reinforcing expertise and trust signals.