How to do SEO, content, and social faster with AI

Executive overview

Most digital marketers waste time on keywords that won't rank for their site, content that won't perform, and social posts that take hours to produce. Semrush's AI tools replace guesswork with data-driven prioritisation across every stage of that workflow.

The core insight: personalised difficulty scores, traffic predictions, and AI-generated content — all tied to your domain's actual competitive position — collapse hours of marketing work into minutes.

Semrush Copilot: AI-powered daily prioritisation

• Analyses all your Semrush projects on login and surfaces the most urgent issues first
• Alerts you to backlink losses and keyword rank drops as they happen
• Identifies low-hanging-fruit keywords ready to target immediately
• Routes you to the right tool and helps you set it up
• Prioritises tasks across multiple projects so you always know what to do first

Keyword research with personalised difficulty scores

• Keyword Difficulty is typically a generic metric — Semrush personalises it to your domain
• The AI weighs relevance between your domain and the keyword, your competitors' metrics, and topic competition level
• Topical authority is shown alongside difficulty so you can gauge your real ranking potential
• Some keywords are harder for you than for competitors — the tool surfaces this so you skip dead ends
• Potential traffic predictions show estimated traffic if you rank for a keyword and its related topic cluster
• Bulk analysis lets you evaluate keyword ideas at scale with personalised metrics

Keyword strategy builder

• Keyword Magic Tool surfaces related keywords and questions, each with personalised difficulty scores
• Export selected keywords to the Keyword Strategy Builder, which maps them into a topic cluster automatically
• Keywords are grouped into articles linked to a pillar page — a ready-to-implement content plan in minutes
• Position Tracking integrates AI traffic predictions to show domain-level visibility and average position

Tracking AI overviews in search results

• Google's AI overviews appear at the top of results and include links to select websites
• Semrush Sensor shows how often AI overviews appear across different industries
• Domain Overview shows what percentage of a site's keywords rank in AI overviews
• Organic Research breaks down which specific keywords trigger AI overview appearances, with and without a link to your domain
• Position Tracking's AI overview filter tracks this at the campaign keyword level

Content optimisation with SEO Writing Assistant

• Paste or write content directly in the tool; it scores the copy on SEO, readability, originality, and tone of voice
• Surfaces related keywords found in top-performing articles so you can close content gaps
• Suggests paragraph splits and sentence simplifications; accept or reject each change
• Can generate a new paragraph from scratch if the existing content is insufficient
• Checks for plagiarism to prevent originality issues
• Works as a Google Docs add-on or WordPress plugin

Social Content AI: full-cycle social media production

• Input your domain and a brief business description; the tool generates post ideas aligned to your goals and current website content
• Surfaces both trending ideas (based on latest news) and evergreen ideas organised by topic pillars
• Produces a 30-post content plan — one month of ideas — in a single view
• Generate a post by selecting network, tone of voice, and post type; output includes hashtags and suggested visuals
• Generates illustrations, photos, or video using design templates; videos can be edited for aspect ratio, copy, and design
• Remembers your brand identity and applies it consistently across all posts
• Supports Facebook, Instagram, X, LinkedIn, Google Business Profile, and Pinterest