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Promoting your business with Amazon Sponsored Display Ads
Executive overview
Most small businesses assume Amazon Ads require selling on Amazon. They don't. Amazon has opened Sponsored Display Ads to off-Amazon businesses, including hospitality, restaurants, and salons.
Targeting draws on Amazon's shopping, streaming, and browsing signals. Setup takes minutes. Amazon is currently offering $500 free ad credit to eligible businesses.
Paid ads — not social media — are the primary traffic driver for most businesses.
Campaign setup
- Create a new campaign and set a daily budget
- No minimum spend; adjust budget at any time
- Choose optimisation goal: reach, page views, or clicks
- Select target locations for ad delivery
Audience targeting options
- Amazon Audiences — pre-built segments by lifestyle, interests, life events, in-market intent
- Views — audiences who viewed or clicked relevant product pages
- Purchases — audiences who bought within relevant product categories
Why it works
- Billions of Amazon signals cover shopping, streaming, and browsing
- Precise audience tracking across the internet at favourable cost
- Drives traffic directly to your own booking or conversion page
More like this — when you're ready for early access.
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