How to discover what you actually want from life

Executive overview

Social media exposes us to the entire world's highlight reels, making it nearly impossible to separate genuine desires from socially-induced ones. Competing with a curated global feed replaces the clear, local benchmarks that once made goals easy to identify.

The fix is a deliberate filtering practice: mute accounts that trigger comparison, observe what you still seek out on your own, then write your real goals down.

Knowing exactly what you want is the only reliable filter for every new idea or distraction.

The social media comparison trap

  • Pre-social media, goals were naturally scoped to a local circle — manageable competition, clear benchmarks
  • Now we compare against people from different countries who show only 10% of their lives
  • This creates an unhealthy dynamic where borrowed ambitions crowd out genuine ones
  • Seeing someone's achievement trigger anger or envy signals your brain thinks you could do the same — but acting on that feeling is where the path splits

Three ways to respond to envy — and which one works

  • Option 1 (destructive): Hunt for flaws in the other person to feel better — doesn't resolve the underlying desire
  • Option 2 (passive harm): Watch their stories daily and feel bad for not matching their level
  • Option 3 (the fix): Mute them and observe whether you still think about that goal unprompted

The muting experiment

  • Mute everyone on Instagram for a month without announcing it
  • People whose content genuinely inspires will be sought out actively — you'll go find them
  • People whose content was just algorithmically catching your attention fade from memory entirely
  • Result: you shift focus from external signals to internal feelings

The grocery store analogy for social media use

  • Browsing social media when emotionally hungry mirrors shopping while hungry — you grab things you don't need
  • Better approach: visit with a specific intention ("I need inspiration from this person", "I have free time and want to relax")
  • Never start the day by passively consuming others' stories — it frames the whole day around lack

Writing down your goals

  • A month of muting cleared enough mental space to fill three to four pages of genuine goals
  • Categories that emerged: passive income, friendships, home, personal transformation
  • Writing forces structure — vague wants become concrete or dissolve
  • Every new idea can then be tested: does it correlate with an existing goal? If not, it's an easy no

More like this — when you're ready for early access.

Join the waitlist for a personal account and content recommendations based on what you're working on.

No spam. Unsubscribe at any time.

You're on the list. We'll be in touch before launch.

Get early access to the full library.

Join the waitlist for a personal account and content recommendations based on what you're working on.

No spam. Unsubscribe at any time.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.