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Nick Muxlow: ultramarathon coach building a location-free business
Executive overview
Nick Muxlow is an ultramarathon coach who transformed his practice using the RunFit method. He scaled fees, launched online products, and achieved full location independence.
Coaching expertise alone isn't enough — systematising it into books, scorecards, and memberships is what creates freedom.
Business milestones
- Developed the RunFit method, which transformed his pitch
- Wrote three books: Journey to 100, Journey to Kona, and RunFit
- Doubled fees after refining positioning
- Launched an online membership and the RunFit scorecard
- Now coaches runners locally, interstate, and overseas
- Achieved total location freedom — works from anywhere in the world
Mission and community
- Gives back to the ultra-running community by planting trees globally
- Proud member of B1G1
- Vision: athletes realise they can achieve far more than they thought possible, on the trail and in life
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