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Purpose is created, not discovered
Executive overview
Many people search externally for their life's purpose, but the answer is always internal. Purpose — for your life or your business — is not found; it is created.
Choose what lights you up, makes you proud, and is genuinely fun — that combination is your purpose.
Defining your purpose
- Purpose isn't something to find; it's something to actively create.
- Ask: what would I be proudest to tell my children or parents I did with my time?
- What genuinely lights you up is a valid and sufficient basis for purpose.
- The intersection of pride, joy, and engagement is where purpose lives.
- This applies equally to your business as to your personal life.
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