Purpose is created, not discovered

Executive overview

Many people search externally for their life's purpose, but the answer is always internal. Purpose — for your life or your business — is not found; it is created.

Choose what lights you up, makes you proud, and is genuinely fun — that combination is your purpose.

Defining your purpose

  • Purpose isn't something to find; it's something to actively create.
  • Ask: what would I be proudest to tell my children or parents I did with my time?
  • What genuinely lights you up is a valid and sufficient basis for purpose.
  • The intersection of pride, joy, and engagement is where purpose lives.
  • This applies equally to your business as to your personal life.

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