EOS Vision/Traction Organizer: A Two-Page Strategic Business Plan

Executive overview

Most strategic planning is too complex to execute. The Vision/Traction Organizer (VTO) condenses it into a two-page document. It aligns teams around a shared vision by defining who you are, where you're going, and how you'll get there. The VTO bridges long-range ambition and near-term execution through a cascading planning hierarchy.

What the VTO covers

  • Core values — defines your culture and who you are as an organisation
  • Core focus — your sweet spot, keeps the business from chasing distractions
  • Marketing strategy — how you position and win in the market
  • 10-year target — the long-range destination or core ambition
  • 3-year picture — the medium-term milestone that makes the target real
  • 1-year plan — concrete goals that move you toward the 3-year picture
  • Quarterly rocks — the 3–7 priorities this quarter that drive the 1-year plan
  • Long-term issues list — a parking lot for problems to solve in the future

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