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Moving from director to VP: the skills and mindset shift required
Executive overview
Director and VP roles sit in the same "communication" tier of value, but the leap between them is substantial. A director owns one function; a VP governs multiple directors and is accountable for org-wide fiscal outcomes.
The prior skills you built as a manager and director become baseline requirements at VP level — they no longer differentiate you. What matters next is strategic prioritisation across business units, fiscal ownership, and the self-governance to act under pressure and visibility.
The core shift: from executing within a function to setting strategic direction across all functions.
The four levels of value (career growth codex)
- Implementation — individual contributors; doing the work
- Unification — managers; aligning people, projects, processes, policies
- Communication — directors, VPs, C-suite; internal and external influence
- Imagination — CEO/founder level; painting the vision and strategic direction
- Director-to-VP is a leap within the communication tier, but with sharply higher scope and visibility
A — Align and oversee with the governing board
- A VP provides strategic direction across all departments, not just one
- Every director's goals must connect to the organisation's overarching objectives
- Prioritisation becomes the central skill: resources, budget, human capital, competing demands
- Directors will push back on your prioritisation — you must build teams that can receive and act on it
- Communicate a compelling vision so teams are intrinsically motivated, not just compliant
B — Bring your thinking to the business
- Fiscal responsibility at VP level is broader and harder to define than at director level
- VPs apply foresight (anticipating problems) and insight (addressing current ones)
- Ground decisions in field-tested principles that transfer across business units
- Expect to make hard calls with incomplete information — that is the job
- Extreme ownership: you are accountable for outcomes even when they go wrong; pivot and navigate, don't deflect
C — Communicate with fiscal responsibility
- The VP is often the public face of the company — internally and externally
- Your words are heard through a megaphone; your actions are seen through a microscope
- Manage diplomatic relationships across people with different backgrounds, priorities, and opinions
- Conflict management is not optional — create productive harmony without suppressing difference
- Build executive presence: professional, grounded, willing to hold a position under pressure
D — Develop strong self-governance
- Self-governance: knowing how you come across and managing your emotional responses
- You cannot need people to agree with you or like your decisions
- Say the hard things; make the hard calls even when powerful stakeholders disagree
- Understand your own self-worth so that external pressure doesn't erode your judgment
- Authenticity matters — the role must align with your genuine priorities and purpose
E — Exude confident conviction
- Confidence: knowing your worth and walking your talk, not just stating it
- Conviction: delivering recommendations with belief, regardless of opposition
- All layers of management beneath you read your certainty — if you waver, trust erodes
- Strategic direction requires you to hold a position while remaining open to evidence
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