Best business ideas from entrepreneurs: boring niches to crypto

Executive overview

Noah Kagan calls a handful of entrepreneur friends and asks each for their best business ideas that others could actually execute. The recurring theme is that unglamorous, reliable businesses consistently outperform trend-chasing ventures. The remote-work explosion triggered by the pandemic has created a wave of unmet demand across products, services, and experiences. Crypto is seen as the 1999-era internet moment — early and full of unknowns, but foundational. Communities paired with courses or coaching are replacing simple video paywall products.

The most durable business insight: boring industries that never disappear beat flashy trends almost every time.

Bet on boring, reliable industries

• David Senra argues the best ideas are the most boring — dentists, tradespeople, anything that never closes
• Non-sexy businesses (plumbers, electricians, trades) are understaffed and highly profitable
• Reliability and predictability matter more than novelty for long-term success
• Copying a known, working business model beats inventing something new

Remote work as a business opportunity

• Vanessa Van Edwards frames mass remote work as the biggest blue ocean in 50 years
• For the first time, industries like advertising and Hollywood are going fully remote
• Millions of new remote workers are Googling products and services they've never needed before
• Specific example: foldable stand-up desks are already selling strongly on Amazon
• Any well-designed home-office product or remote-island Airbnb experience taps this demand

Communities replacing standalone courses

• Neville Medhora predicts every course will have a community component within two years
• Standalone video-behind-a-paywall courses are losing ground to free YouTube content
• The new model hybridises an agency (do-it-for-you) with a peer community
• A community can be built around a single shared goal — no software product required
• Tools like Circle, Slack, and Discord lower the barrier to launching a paid community

Semi-automated coaching as a scalable product

• Neville wants a dashboard showing each coaching client's habits, notes, and progress daily
• Current one-on-one coaching is not scalable; automation removes the time bottleneck
• The model lets a coach course-correct many clients simultaneously, even while travelling
• Matching clients with each other adds a community layer on top of the coaching

Crypto as the 1999 internet moment

• Multiple guests flag Bitcoin and Ethereum as foundational, not speculative
• Smart contracts — programmable, conditional money transfers — are seen as genuinely game-changing
• The current state of crypto resembles the early web: real but barely started
• Becoming a crypto developer now is comparable to learning web development in 1999

Building to a million dollars: the reinvestment model

• Keep a W-2 job as long as possible to fund early side-hustle experiments
• When the side hustle generates profit, reinvest into the next venture instead of spending
• Diversify across companies, stocks, real estate, and angel investments over time
• The "overnight success" typically takes around a decade of compounding reinvestment