Using tags in Semrush Social to understand content performance

Executive overview

Most social media teams post without knowing which content types actually drive results. Semrush Social's Content Insights tool solves this by letting you tag posts and filter performance data by those tags.

Tag posts by campaign, purpose, or format. The reports then show exactly what resonates with your audience.

Tag your posts consistently and Content Insights turns guesswork into a clear content strategy.

Three tagging approaches that speed up analysis

1. Campaign tags — identify which content outperformed within a campaign; compare campaigns side by side.
2. Content purpose tags — tag by intent (e.g. "sale", "engagement") to see which goals convert best.
3. Content format tags — tag post types (announcement, behind-the-scenes, meme) to learn which formats perform.

How to use Content Insights

• Add a tag when creating a post in Social Poster, or retroactively tag published posts.
• Open Content Insights for a dashboard view of overall content performance.
• Use the Content Mix tab to see which posts are most popular.
• Filter by social profile, post type (video, image, text), or tag.