How to find the best keywords for your website using Semrush

Executive overview

Not all keywords are equal for every website. A keyword that's easy to rank for one domain may be nearly impossible for another.

Semrush's Personal Keyword Difficulty metric tailors keyword difficulty to your specific domain, factoring in your topical authority. Use it to invest only in keywords you can realistically rank for.

Stop wasting time on keywords that are too hard — rank faster by targeting the ones built for your site.

Using Personal Keyword Difficulty in Semrush

• Open the Keyword Overview tool and enter any keyword
• Standard Keyword Difficulty shows how hard it is to rank for any website
• Add your domain to get a personalised difficulty score specific to your site
• The tool also shows your topical authority for that keyword
• Some keywords will be harder for you than for competitors — skip them
• Use the Keyword Magic Tool to apply the same filter across a broader keyword list