The original is one click away. Open original ↗
Underrated social media platforms and attention arbitrage for 2024
Executive overview
Most creators chase the same platforms, leaving cheaper, faster-growing channels ignored. Day trading attention means identifying where supply of content is low relative to audience size — and posting there first.
Facebook and TikTok Live are the current undervalued plays. Meanwhile, traditional commercials are expensive and unwatched.
The edge goes to whoever shows up where other creators haven't.
Fastest-growing platforms most creators ignore
- Facebook page posting — written-only content — is outperforming most contemporary creator channels
- Supply is low because modern creators abandoned Facebook; millions of users remain
- TikTok Live is one of the best current arbitrages for building audience in real time
- LinkedIn and Twitter/X may outperform for some creators depending on audience fit
- Test all platforms; growth differs by creator, niche, and format
TikTok Live as an audience-building tool
- Going live doesn't require a polished agenda — eating lunch, casual conversation, unscripted time all work
- Live streaming builds community in a way pre-recorded content cannot replicate
- Twitch-style all-day streaming is an emerging format worth testing
- Low production cost makes it accessible for anyone without a large marketing budget
Why traditional commercials are a poor investment
- 30-second network and cable ads are expensive and audiences actively avoid them
- Cost-per-attention is far higher than organic social and podcast content
- Storytelling through vlogs, streams, and social posts reaches people more effectively
- Podcasts and social content are the most feasible channel for brands without large budgets
Content distribution principles
- Post the same content across all platforms if time is limited — it still compounds
- Written transcriptions of spoken content can perform well posted as-is on Facebook
- Volume and consistency matter more than platform-specific optimization early on
- Format experimentation (vlog, stream, podcast, short-form) reveals what works per audience
More like this — when you're ready for early access.
Join the waitlist for a personal account and content recommendations based on what you're working on.
No spam. Unsubscribe at any time.
You're on the list. We'll be in touch before launch.