How to identify and replace the lies you tell yourself at work

Executive overview

Most people carry a negative self-label — "I'm dumb," "I'm shy" — that silently limits their options and behaviour for years. These labels aren't facts; they're lies formed from early experiences and reinforced by unchecked self-talk. The LIE framework (Label, Internal Evidence, Evolve) gives a concrete process for surfacing that lie, testing it against real evidence, and replacing it with a truthful, energising alternative.

Doing this work alone is hard. A therapist, coach, or trusted friend is often necessary — especially when you keep hitting the same pattern.

The internal song: how self-talk works

  • Everyone carries a running internal monologue — Claude Silver calls it "the song in your head."
  • Most of the time we aren't conscious of it; we only feel its effects — shrinking, holding back, not speaking up.
  • Getting still, or noticing what you tell yourself when you're most agitated, is when the song becomes audible.
  • Writing the label down externalises it — it moves from invisible to confrontable.

The LIE framework: Label, Internal Evidence, Evolve

Label

  • Identify the specific lie you carry: "I am dumb," "I am shy," "I'm not a good parent."
  • Write it down exactly as it sounds in your head — one column, no editing.

Internal Evidence

  • Search for evidence that the label is true. List everything you can find.
  • Then search for counter-evidence. What contradicts the label?
  • In most cases the counter-evidence is overwhelming — and you cannot find it when you're inside the lie.
  • If the evidence column seems stacked against you, don't work through it alone. Bring a trusted friend or therapist who can reflect what they actually see.

Evolve

  • Replace the lie with something true that also energises you. "I am dumb" → "I am a different kind of learner."
  • Make it a mantra. Put it on a sticky note, phone, laptop — wherever the lie would otherwise creep back in.
  • If the new statement feels impossible today, ask: could I imagine this being true in a year or five years? That future framing is often enough to make the first step possible.

Why the label sticks for so long

  • Labels form early — childhood experiences, academic struggles, offhand comments from teachers — and compound quietly.
  • They produce self-sabotage: not applying for opportunities, not setting up options, avoiding relationships.
  • Feeling unworthy is the underlying driver for many surface-level labels; therapy (especially somatic work) can reach the root.
  • The label is hard to see from inside it. A friend or professional can see your reflection when you cannot.

When to get external support

  • If you keep hitting the same pattern despite knowing what's better, that's the signal — stop driving around the pothole and patch it.
  • Coaching works when you can see the obstacle and need help navigating it; therapy works when the same obstacle keeps reappearing.
  • Isolation and alienation make self-labels louder. Community, vulnerability, and emotional intelligence skills are the counter-force.

On patience and the long game

  • One major mindset shift: expecting fast results from personal development is itself a form of the lie (that you should already be there).
  • Playing a long game — setting things up for a payoff that isn't immediate — reduces the pressure and creates more room to show up and prove things to yourself over time.
  • Impatience with your own growth can read as further evidence for the negative label. Reframing progress as a marathon loosens that grip.

The core insight: the lie in your head isn't a diagnosis — it's a story that can be rewritten, but only once you can hear it clearly enough to write it down.

More like this — when you're ready for early access.

Join the waitlist for a personal account and content recommendations based on what you're working on.

No spam. Unsubscribe at any time.

You're on the list. We'll be in touch before launch.

Get early access to the full library.

Join the waitlist for a personal account and content recommendations based on what you're working on.

No spam. Unsubscribe at any time.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.