How to score your company culture using the Culture Checkup

Executive overview

Many companies don't know where their culture actually stands. The Culture Checkup gives you two scores — intentionality and healthy — and plots them on a 2x2 grid to identify your culture type.

All progress starts by telling the truth about where you are today.

The two scoring dimensions

• Intentionality: do you have systems and processes in place to build culture deliberately?
• Healthy: do you care for people and foster openness, honesty, and vulnerability?
• Each dimension scores 1–10; plot both to find your quadrant

The four culture quadrants

• High intentionality, low healthy → command and control culture
• High healthy, low intentionality → happy accident culture
• Low on both → disorganised and at-risk
• High on both → the target: intentional and healthy

Using your result

• Identify your current quadrant honestly before trying to improve
• From command and control: focus on caring for people and building openness
• From happy accident: add systems and processes to make culture repeatable
• Small moves toward the adjacent quadrant are the right starting point