26 fast-growing business ideas backed by Google search data

Executive overview

Most business idea lists are guesswork. This list is built from Google Trends data via Exploding Topics, filtered for ideas with real momentum in 2020.

The common thread across most ideas: people are at home, spending more on their living spaces, and shifting work and entertainment online. The best opportunities involve selling to an existing fast-growing platform or improving the at-home experience.

Piggyback on a growing platform or trend rather than trying to create demand from scratch.

The 26 ideas

1. TikTok lights — sell gear and support to people becoming TikTok creators
2. Virtual tours — help realtors film and publish property walkthroughs
3. Plant delivery — subscription or one-off flower/plant delivery services
4. Laptop stands — and other work-from-home ergonomic accessories
5. Tabletop games — design or sell board games for at-home socialising
6. Pre-cut/crochet kits — activity kits for crafting at home
7. TikTok agency — help YouTube or Instagram creators build a TikTok presence
8. Resistance bands — home fitness gear while gyms are closed
9. Designer masks — premium or custom face masks
10. Subscription boxes — curated boxes for food, hobbies, or local products
11. Posture correctors — ergonomic supports for people working from home
12. Standing desks — home office upgrades
13. Foot masks — at-home body care and pedicure products
14. Newsletter — build an email community using tools like SendFox or Substack
15. Floating shelves — home decor to make living spaces more enjoyable
16. YouTube caption repurposing — turn creators' videos into blog posts, PDFs, or social content
17. Jade rollers — at-home skincare tools
18. Webflow themes — sell templates to a fast-growing platform community
19. Figma tutorials — teach a popular design tool via video or written guides
20. Bar carts — home entertaining furniture and accessories
21. Product/remote strategy consulting — help businesses move operations online
22. Throw pillows — home decor with strong at-home spending tailwinds
23. Shopify apps — build tools for e-commerce merchants (competitive; be specific)
24. AWS/cloud courses — teach Amazon Web Services or Azure for high-demand jobs
25. Podcast show notes and repurposing — turn audio into SEO content, social posts, and LinkedIn
26. Deep cleaning services — sanitisation for offices reopening post-lockdown