Seven underused marketing tactics that drive traffic and conversions

Executive overview

Standard tactics like SEO, paid ads, and email are table stakes. The gap is in the less-obvious channels most marketers skip.

These seven tactics focus on leverage: using other people's audiences, free tools, cross-platform repurposing, and higher-engagement communication channels.

The core insight: the best-performing channels are often the ones your competitors haven't bothered with yet.

The seven tactics

1. Guest carousels — create high-quality Instagram carousels and offer them to accounts with similar follower counts in your niche; they post it, you gain reach
2. Free tools as link magnets — host a free tool on your site (build custom or buy from CodeCanyon); tools naturally attract thousands of backlinks over time
3. Cross-platform content repurposing — take winning posts from one network and publish them on others; Instagram carousels → LinkedIn, Reels → YouTube Shorts and TikTok
4. Push notifications — tools like Subscribers.com let visitors subscribe in one click via browser, no email or phone number required; low friction, direct reach
5. TubeShift for YouTube ad targeting — surfaces the best videos and audiences to place ads against; better targeting beats better creative
6. Data and charts in blog posts — adding stats and charts drives roughly 32% more backlinks, boosting overall domain authority
7. SMS follow-up — email click-through rates average ~2–4%; SMS averages ~18% click-through; collect phone numbers and follow up via text