Your life's purpose is something to create, not find

Executive overview

Many people search externally for meaning — through travel, reinvention, or dramatic change. The answer is always internal. Purpose isn't discovered; it's defined by what genuinely energises you.

Ask three questions: What lights you up? What would make you most proud? What do you have fun doing?

Where those three things intersect is your purpose.

Finding your purpose

  • Purpose is created, not found — stop waiting to discover it
  • What lights you up is a valid and sufficient basis for direction
  • Ask: what would you be proudest to tell your children or parents you did with your time?
  • The same logic applies to your business purpose, not just personal life

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