Five free SEO tools to rank higher on Google

Executive overview

Most SEO work used to be manual, slow, and opaque. Five free tools now automate keyword research, site audits, content gaps, and audience retention.

Brands rank higher — use push notifications to signal to Google that yours is one.

The five tools

1. Ubersuggest — enter a URL or keyword to see traffic estimates, backlinks, top pages, and rankable keywords; the "rank number one potential" filter shows only keywords your domain can realistically target; the SEO analyzer surfaces errors ranked by impact; free projects track weekly ranking tasks.
2. Subscribers — push notification tool that lets visitors opt in with one click; send a notification on each new post to drive repeat traffic, social shares, and backlinks.
3. Google Search Console — cross-reference keywords driving impressions but low clicks to find missing title/meta inclusions; compare current pages against year-ago traffic to find and fix declining content.
4. Answer the Public — visualises question-based keyword opportunities; target questions Google users are already asking to capture high-intent traffic.
5. Buzzsumo — shows what content performs on social networks; use competitor domain lookup to identify their top pages and replicate what works.