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GaryVee's 2025 marketing opportunities and the case for speaking truth
Executive overview
Most marketers spend money on creative nobody watches and stay silent in meetings when they know a campaign is wrong. Three emerging channels will dominate 2025: live social shopping, AI influencers, and organic content as primary media. The practitioners who stay current need no prep — they're always prepping.
Speak up in the room; being right historically matters.
Three marketing opportunities for 2025
- Live social shopping — TikTok Shop, Amazon, Walmart, Fanatics, eBay, and Meta are all building live commerce. Affiliate and live shopping are the core skills to develop now. "QVCification of social media" is the 2025 trend.
- AI influencers — Virtual creators will take market share from human influencers the way influencers took it from celebrities. Companies will own and monetize these identities.
- Organic social as primary media — Algorithmic feeds enable real-time creative testing and consumer insight. Excellence in organic content will become the core marketing advantage, reducing wasted media spend.
Speaking truth in the room
- Too many marketers stay silent when they know a campaign or spend is wrong.
- Fear of job loss keeps people from flagging bad decisions — programmatic banner buys nobody clicks, $700k ads nobody watches.
- Those who bite their tongue still get blamed when results fail.
- There is always a respectful way to raise the objection.
- Speaking truth consistently builds reputation; somebody is always watching.
Prep by staying in your lane
- Gary's approach: no discrete prep session because daily practice is the prep.
- Practitioners who speak only about what they currently do never fall behind.
- Talking about categories you left years ago requires heavy prep — and still risks being wrong.
On parenting and social media fear
- Concern about TikTok is legitimate; the solution is parenting, not regulation.
- If a platform is a problem for your child, remove it — that is parenting.
- Social media is routinely used as an excuse to avoid direct parental decisions.
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