Five business apps running an eight-figure company (and three to avoid)

Executive overview

Most business tool recommendations come from people who haven't actually run a company. Noah Kagan runs AppSumo and shares what he genuinely uses — including one popular app he actively dislikes.

Five primary tools are reviewed hands-on. Three bonus tools get a brief mention as ones worth exploring.

The best tool is the one you'll actually use, not the most feature-rich one.

Data visibility without developers

  • Metabase connects to your database and renders it visually — no SQL required.
  • Shows buyer counts, refund rates, revenue trends, weekly and monthly graphs.
  • Free tier available; designed for non-technical founders and marketers.

Live streaming for business audiences

  • StreamYard is the simplest and most affordable live streaming tool tested.
  • Supports simultaneous streaming to YouTube, Facebook, and other platforms.
  • Guests join via link — no Skype or third-party coordination needed.
  • Aggregates comments from all platforms in one screen during broadcast.
  • Cost: approximately $39–$49/month.

Journaling and writing

  • Bear (bear.app) is a clean, minimal writing and journaling app.
  • Works across iPad, phone, and laptop.
  • Tag-based organisation makes it easy to find entries by category (e.g. book reports, monthly reports).
  • $2/month; no unnecessary features.

Community building

  • Circle.so is positioned as an alternative to Facebook Groups, Slack, and Discord.
  • Those platforms are chat-first; Circle is closer to a structured forum.
  • Key principle: own your community — control the organisation and data, not be subject to platform rules.
  • Membership/payment integration was not yet fully visible at time of review.

Notion: the honest take

  • Notion.so is widely praised but found overly complex in practice.
  • Setup and maintenance time may outweigh the organisational benefit.
  • Google Docs + Google Sheets achieves most of the same outcomes for free.
  • Salesforce parallel: pays for itself in complexity, not output.

Bonus tools worth exploring

  1. Tiller HQ (tillerhq.com) — auto-syncs bank data into Google Sheets for personal finance tracking.
  2. Coda.io — spreadsheet-meets-database tool, competing in the Airtable space.
  3. Miro.com — virtual whiteboard for remote team collaboration and brainstorming.

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