Getting back to loving your business by giving away what you hate

Executive overview

Founders often end up accountable for roles they don't enjoy — and feel trapped as a result. The fix is identifying which parts of the business you actually love, then systematically delegating everything else.

Give away every role you don't love until only the work you were drawn to remains.

Using the FACE tool to identify what to give away

• Map all roles onto the Functional Accountability Chart (FACE) — every row, every name
• Notice which roles you hold but don't want
• Distinguish between hating the business vs. hating specific parts of it
• Target only the parts you love; treat the rest as delegation candidates

The give-away process

• Gradually transfer accountability for unwanted roles over months or years
• Build the team around you to absorb those responsibilities
• The end state: you own only the work that drew you to the business originally