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Why you should set bigger goals than you think possible
Executive overview
Most people set goals they think are achievable — and end up exactly there. Setting a dramatically higher target changes the process, not just the outcome.
The bigger the goal, the more interesting the journey and the further you end up, even if you fall short.
Three reasons to aim for a billion
- Your journey becomes more interesting. Billion-dollar companies do extraordinary things. Striving that high forces you off the ordinary path — wherever you land, it's a better story.
- Break it into smallest increments. A billion is 1,000 millions, or ~$2.73M a day. Any large goal becomes tractable when decomposed into daily targets.
- Higher targets produce higher results. "Successful Sally" shoots for a billion, ends up at $10M. "Loser Larry" shoots for a million, ends up at a million. Same work ethic — very different outcomes.
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