SEO middleman method: using blog content to boost money pages

Executive overview

Product and landing pages rarely earn backlinks because they offer little value to external sites. Blog content earns links far more easily. The middleman method places authoritative blog posts between external linkers and your revenue-generating pages, passing authority through internal links.

Core insight: links flow to content, not products — so build authoritative content that redirects that authority where it counts.

Choosing money pages to boost

• Target pages ranking in positions 5–10 with commercial value — small SEO gains, high revenue impact.
• Use Ahrefs Site Explorer's Organic Keywords report, filtered to positions 5–10 and excluding blog posts.
• Alternatively, use Google Analytics goal/ecommerce data to find pages balancing traffic, conversions, and revenue.

Finding middleman pages to link from

• Search site:yourdomain.com/blog [keyword] in Google to find existing posts that mention your target topic.
• Broaden to related topics if exact keyword matches are scarce.
• Export Google SERP results via the Ahrefs toolbar (set results per page to 100).
• Sort exported pages by URL Rating (UR) — higher UR means stronger backlink authority.
• Use Ahrefs' Best By Links report as an alternative: filter by domain or blog subfolder, sort by UR or referring domains, then search for relevant pages to add internal links from.

Building authority with the skyscraper technique

• If you lack authoritative blog posts, you must build them before the middleman method works.
• Find an outdated, link-rich page relevant to your money page using Content Explorer (filter for 100+ referring domains).
• Analyse the page for weaknesses: missing content, poor UX, thin word count, broken promises (e.g. a recipe page with no recipes).
• Create a clearly better version — more actionable, more user-friendly, or more complete. Do not just pad word count.
• Use the target page's backlinks report in Ahrefs to find and outreach to linking sites.
• Once your new page accumulates authority, use it as a middleman with internal links to your money pages.