Build a landing page MVP to test your business idea before quitting your job

Executive overview

Most people build too much before testing whether anyone wants what they're making. The fix is an MVP — not code, just a landing page that charges real money.

Build a page that collects payment first; refund if you don't launch.

Why most early ideas fail

• Friends say "great idea" but won't pay — that's not validation
• Building a full product before testing demand wastes months and savings
• Start with the problem, not the idea — ask which problem you're uniquely placed to solve
• Test willingness to pay before writing a line of code

Building the MVP landing page (Wix walkthrough)

• Choose an online store template — you need to collect payment, not just emails
• Pick a simple layout you can tweak; don't fall in love with v1
• Write a short "my story" section: who you are, why you're solving this problem
• Add one product (your course, service, or offer) with a real price
• Include testimonials — even from friends you've given early access to
• Connect Stripe or PayPal before publishing; test the payment flow first

Pricing and positioning

• Price based on the outcome: if graduates can earn $1,000–$2,000/month, charge accordingly
• Run a limited-time discount to create urgency (e.g. 20% off)
• Ask: if 10 people buy at this price, is it worth building?
• Narrow the target audience — solve for a specific group, not everyone

After publishing

• Use a Wix subdomain for testing; branded domain can come later
• Check competitors' pricing and page structure before finalising yours
• If you don't launch, refund buyers — your reputation depends on it
• Once demand is confirmed, build the real product and upgrade the site