How a solopreneur reached $25K/month using Reddit and Facebook groups

Executive overview

Most early-stage founders waste time on Product Hunt, Hacker News, and influencer outreach — platforms where their target users don't exist. Avneesh built SaveWise, a credit card points optimiser, to $25K/month in 15 months by going directly to the communities where his exact users already gathered.

The core move: observe before posting, earn trust through helpfulness, then introduce the product organically.

Understanding your target customer matters more for distribution than for what to build.

The five-step Reddit and Facebook playbook

1. Brainstorm 5–15 keywords representing your target user's interests, demographics, and behaviours — not your product category.
2. Join communities silently first. Observe tone, vocabulary, and what problems surface repeatedly before posting anything.
3. Define a goal per community before engaging — feedback, signups, or product discovery. The goal shapes what and how you post.
4. Start in the comments, not top-level posts. Low-risk way to test resonance before committing to a high-visibility post.
5. Set up F5bot keyword alerts to get real-time emails when your topic is mentioned on Reddit. Use these to enter conversations at the moment they're most relevant.

What actually worked: concrete examples

• In a Facebook group called "Rakuten Stacks", Avneesh posted a SQL-generated spreadsheet listing store-by-store Rakuten and Amex offer combinations — a manual task the group did regularly. The sheet linked back to SaveWise. Over 1,500 people visited the site from that single post.
• On a relevant subreddit, he spent three months posting in weekly Q&A comment threads, gathering product feedback. He then messaged the moderator directly to ask permission for a top-level post. That post "blew up" and became the template for his entire growth strategy.
• Key principle: earn the right to mention your product by being genuinely useful first.

Why earlier tactics failed

• Product Hunt, Hacker News, IndieHackers: ~95–96% bounce rate, no sticky users.
• Influencer outreach: sent 300–400 messages, received one reply. Audiences don't amplify unproven products.
• Both failures had the same root cause: wrong audience, not wrong product.

Business model and numbers

• ~$25,000/month revenue, tens of thousands of users, ~1,500 paying customers.
• Launched with a subscription model; users immediately requested lifetime access.
• Lifetime plans now account for ~97% of revenue.

Tech stack

• Frontend: Next.js, hosted on Vercel
• Data and database: Azure
• Internal data tooling: Retool
• Auth: Clerk
• UI design: v0
• Analytics: PostHog, Google Analytics
• Development workflow: ChatGPT, Copilot / Cursor