19 tips for reaching seven figures in revenue

Executive overview

Most businesses stall not from bad ideas but from scattered focus and no system for tracking what drives revenue. The LAPS framework — Leads, Appointments, Presentations, Sales — gives every decision a single filter.

Pair it with 90-day strategy retreats, excess demand, and scalable formats, and the path to seven figures becomes repeatable.

Build a system where every idea, hire, and marketing spend links directly to a measurable step in the sales process.

The LAPS framework and idea discipline

• LAPS (Leads, Appointments, Presentations, Sales) is your core dashboard — make it visible.
• Every new idea must link to one of the four LAPS stages or be discarded.
• Track conversion ratios between each stage to find where growth is leaking.

Quarterly strategy rhythm

• Hold a half-day offsite retreat every 90 days — separate from daily operations.
• Anchor each retreat to a three-year north star goal.
• Set company milestones and individual milestones that cascade toward that goal.
• Consistently reinforce the origin story, vision, and mission so the team internalises them.

Team culture and conflict

• Surface issues early — create a norm where people raise awarenesses before problems escalate.
• Actively encourage "locking antlers": structured, permission-based candid disagreement.
• Founders cannot be fired, so dissent must be explicitly invited.
• Hire "overlings" — people who have run something more complex than your current business.
• Place an AI layer at the centre of the team so everyone accesses the same business context.

Marketing spend and lead generation

• Set marketing spend as an allowable cost per lead or per sale, not a fixed annual budget.
• An allowable cost per sale gives you an effectively unlimited budget that scales with revenue.
• Never turn off a lead source that is working — let all active campaigns run in parallel.
• Goal: manufacture excess demand above your capacity so you can choose ideal clients.

Waiting lists and group leverage

• Before launching any new product, event, or feature, launch a waiting list first.
• Use waiting list signals to validate demand and iterate before committing to costs.
• Move from one-on-one presentations to group presentations as fast as possible.
• Invest in scalable formats: video, books, podcasts — anything one hour of your time can reach thousands.

Pricing and intellectual property

• Give ideas away for free; charge for implementation — AI and the internet make information a commodity.
• Capture video case studies at the moment clients are most excited.
• Turn every repeatable win into a named framework that becomes a proprietary asset in the business.

Environment and peer group

• Surround yourself with entrepreneurs doing bigger things — environment dictates performance.
• Avoid being the highest achiever in the room; seek rooms where you feel small.
• An accelerator peer group provides new ideas, accountability, and running mates who raise the bar.