Clarify Your Marketing Message With the StoryBrand BrandScript Framework

Executive overview

Confused customers don't buy. Most businesses lose sales not because of their product, but because their message is unclear. The BrandScript tool from StoryBrand AI generates seven marketing soundbites by casting your customer as the hero of a story — and your brand as their guide.

Your customer is the hero; your brand is the guide that helps them win.

The seven BrandScript elements

1. Hero — your customer and what they want
2. Problem — what's blocking them from getting it
3. Guide — your brand, positioned as the helper (not the hero)
4. Plan — a clear, simple path to working with you
5. Call to action — a direct offer: "Schedule a call" or "Buy now"
6. Success — the positive outcome they gain by engaging
7. Failure — what they risk by doing nothing

Using BrandScript in practice

• Create one BrandScript for your overall brand, then one per product or service.
• If you have a brand profile, the tool generates your BrandScript in one click.
• Use the output to write your website, emails, social posts, and full marketing campaigns.