About advisories
Practical advisories for common founder and operator challenges, built with clear actions you can apply immediately.
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Everyone tells you that keeping your best people is one of the most important things you can do. That's true. The part that doesn't get discussed is what happens when you optimise for keeping people without distinguishing which people — and what that eventually does to your team and your business.
The instinct to diversify where your leads come from is usually sound — depending on a single channel for new business is a genuine risk. But how you diversify matters as much as whether you do. This Advisory explains how to assess your current channel mix honestly, what the real options are, and the mistake that wastes the most time and money when founders try to fix a lead problem.
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No spam.
You're on the list. We'll be in touch before launch.